22 August 2007
Supreme Court
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M/S. JAYANTI FOOD PROCESSING (P) LTD. Vs COMMNR. OF CENTRAL EXCISE, RAJASTHAN

Bench: ASHOK BHAN,V.S. SIRPURKAR
Case number: C.A. No.-002819-002819 / 2002
Diary number: 5688 / 2002
Advocates: RAJAN NARAIN Vs B. KRISHNA PRASAD


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CASE NO.: Appeal (civil)  2819 of 2002

PETITIONER: Jayanti Food Processing (P) Ltd

RESPONDENT: Commissioner of Central Excise, Rajasthan

DATE OF JUDGMENT: 22/08/2007

BENCH: Ashok Bhan & V.S. Sirpurkar

JUDGMENT: J U D G M E N T WITH

CIVIL APPEAL NOS.2150-2151 OF 2004

Commissioner of Central Excise, Calicut                 \005. Appellant

       Versus ITEL Industries Pvt. Ltd.                                       \005. Respondent

WITH

CIVIL APPEAL NO.1144 OF 2004

Commissioner of Central Excise, Calicut                 \005. Appellant

       Versus

BPL Telecom Private Limited                             \005. Respondent

WITH

CIVIL APPEAL NO.1738 OF 2004

Nestle India Limited                                            \005. Appellant

       Versus

Commissioner of Central Excise, Goa                     \005. Respondent

WITH

CIVIL APPEAL NO.1385 OF 2005

Commissioner of Central Excise, Chandigarh              \005. Appellant

       Versus

Himachal Exicom Communication Ltd.                      \005. Respondent

WITH

CIVIL APPEAL NO.2877 OF 2005

Commissioner of Central Excise, Nagpur          \005. Appellant

       Versus

Electrolux Kelvinator Ltd.                                      \005. Respondent

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WITH

CIVIL APPEAL NO.3847 OF 2005

The Commissioner of Central Excise, Noida               \005. Appellant

       Versus

Uniword Telecom Ltd.                                            \005. Respondent

WITH

CIVIL APPEAL NO.6168 OF 2005

Commissioner of Central Excise, Nagpur          \005. Appellant

       Versus

Electrolux India Ltd.                                           \005. Respondent

WITH

CIVIL APPEAL NO.6425 OF 2005

Commissioner of Central Excise, Calicut                 \005. Appellant

       Versus

ITEL Industries                                                 \005. Respondent

WITH

CIVIL APPEAL NOS.6559-60 OF 2005

The Commissioner of Central Excise, Ghaziabad   \005. Appellant

       Versus

Explicit Trading & Marketing (P) Ltd.                   \005. Respondent

WITH

CA 498 OF 2006

Commissioner of Central Excise, New Delhi               \005. Appellant

       Versus

Ramani Power Cables Pvt. Ltd.                           \005. Respondent

WITH

CIVIL APPEAL NO.4754 OF 2006

Commissioner of Central Excise & Customs, Calicut       \005. Appellant

       Versus

BPL Telecom Ltd.                                                \005. Respondent

WITH

CIVIL APPEAL NO.5840 OF 2006

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Commissioner of Central Excise, Nagpur          \005. Appellant

       Versus

Electrolux Kelvinator Ltd.                                      \005. Respondent

V.S. SIRPUKAR, J

1.      This judgment will dispose of in all 15 appeals.  They can be  classified in two groups.  Two appeals are filed by the Assessees  challenging the order of Customs, Excise & Gold (Control) Appellate  Tribunal (hereinafter referred to as \023the Tribunal\024), they being CA  2819/2002 filed on behalf of Jayanti Food Processing (P) Ltd., for  sale of Ice-creams and CA 1738/2004 filed on behalf of Nestle India  Limited pertaining to KITKAT Chocolates.  The remaining appeals are  filed by the Commissioners of Central Excise from various places and  they are CA 2150-51/2004 and CA6425/2005 against ITEL Industries,  CA 1144/2004 and CA 4754/2006 against BPL Telecom Ltd., CA  1385/2005 against Himachal Exicom Communication Ltd.  These  appeals by themselves formulate into one group relating to the sale of  telephone instruments by the assesses.  CA 2877/2005,  CA6168/2005 and CA5840/2006 against Electrolux Kelvinator and  Electrolux India relate to the sale of Refrigerators.  Further CA6559- 6560/2005 against Explicit Trading and Marketing Pvt.Ltd., pertain to  the sale of bottled mineral water.  Lastly CA498/2006 against Ramani  Power Cables Pvt., Ltd. relate to the sale of Electric Filament Lamps. 2.      All these appeals pertain to the interpretation of Section 4 and  4A of the Central Excise Act, 1944 (hereinafter referred to as \023the  Act\024) and the provisions of Standards of Weights & Measures Act,  1976 (hereinafter referred to as \023the SWM Act\024) as also the  Standards of Weights & Measures (Packaged Commodities) Rules,  1977 (hereinafter referred to as \023the SWM (PC) Rules\024).  In the  appeals filed by the Assessees, Jayanti Foods and Nestle India the  Tribunal has accepted the contention of the Department that these  Assessees should be assessed under Section 4A while the  contention of the Assessees is that they should be assessed and  taxed under Section 4 of the Act.  In the appeals filed by the  Department pertaining to sale of Telephone Instruments, the  contention of the Department is that they should also be taxed and  assessed under Section 4 and not under Section 4A of the Act as  ordered by the Tribunal.  Similar is the case in respect of appeals  pertaining to the sale of Refrigerators where the Tribunal has ordered  the assessment under Section 4A of the Act.  In the case of sale of  Bottled Mineral Water while the Tribunal has ordered the assessment  under Section 4, the Department suggests that the assessment  should be under Section 4A of the Act.  Lastly CA 498/2006 pertain to  the sale of Electric Filament Lamps where the assessment is ordered  under Section 4A of the Act.  In short unless an authoritative  interpretation is handed out, it will not be possible to settle the issues  between the assessees and the Department.  In respect of some of  the items, as the assessment under Section 4A is less, the same is  being insisted upon by the Assessee while in some cases the  assessment being more beneficial under Section 4, the Assessees  insisted on the assessment under Section 4 of the Act.  Eventually  the stand of the Department is to the contrary.  All these appeals,  therefore, would depend upon the interpretation of the scope of  Section 4A which is inextricably connected with the provisions of PC  Rules under the SWM Act.  We would, therefore, first explain the  interpretation and scope of Section 4A more particularly sub-sections  (1) and (2) thereof.  Section 4A was added by Section 82 of the  Finance Act, 1997 (Act 26 of 1997) which amendment was with effect  from 14.5.1997.  Section 4A, as it originally stood, and relevant for

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our purposes, is as under: \023Section 4A. Valuation of excisable goods with  reference to retail sale price \026 (1) The Central  Government may, by notification in the Official Gazette,  specify any goods, in relation to which it is required, under  the provisions of the Standards of Weights and Measures  Act, 1976 (60 of 1976) or the rules made thereunder or  under any other law for the time being in force, to declare  on the package thereof the retail sale price of such goods,  to which the provisions of sub-section (2) shall apply. (2)     Where the goods specified under sub-section (1)  are excisable goods and are chargeable to duty of excise  with reference to value, then, notwithstanding anything  contained in section 4, such value shall be deemed to be  the retail sale price declared on such goods less such  amount of abatement, if any, from such retail sale price as  the Central Government may allow by notification in the  Official Gazette. (3)     The Central Government may, for the  purpose of  allowing any abatement under sub-section (2) take into  account the amount of duty of excise, sales tax and other  taxes, if any, payable on such goods. (4)     If any manufacturer removes from the place of  manufacture any excisable goods specified under sub- section (1) without declaring the retail sale price of such  goods on the packages, or declares a retail sale price  which does not constitute the sole consideration for such  sale, or tampers with, obliterates or alters any such  declaration made on the packages after removal, such  goods shall be liable to confiscation. Explanation 1. For the purposes of this section, \023retail  sale price\024 means the maximum price at which the  excisable goods in packaged form may be sold to the  ultimate consumer and includes all taxes local or  otherwise, freight, transport charges, commission payable  to dealers, and all charges towards advertisement,  delivery, packing, forwarding and the like, as the case  may be, and the price is the sole consideration for such  sale. Explanation 2 (a) Where on the package of any excisable  goods more than one retail sale price is declared, the  maximum of such retail sale price shall be deemed to be  the retail sale price for the purpose of this section. (b)     Where different retail sale prices are declared on  different packages for the sale of any excisable goods in  packaged form in different areas, each such retail sale  prices shall be the retail price for the purposes of  valuation of the excisable goods intended to be sold in the  area to which the retail sale price relates.\024

       This Section was introduced with the sole idea to end the  uncertainty caused in determining the value of the goods under  Section 4 and then assessing the duty under that Section.  Section 4  was the basic formula for valuation of excisable goods and for the  purposes of charging of the duty of excise.  It provided the  mechanism of determining the valuation of the goods under various  circumstances, e.g., in the matter of wholesale trade or in the matter  of sales being at the different prices for different places of removal or  in case where the assessee sold the goods only to related persons,  etc.  Section 4A of the Act, as would be clear from the language of  sub-section (1), linked the valuation of the goods to the provisions of  SWM Act or the Rules made thereunder by firstly providing that it  would be for the Central Government to specify any goods in respect  of which the declaration of price on the package was required under  the provisions of SWM Act, Rules made thereunder or any law for the

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time being in force.  In short sub-section (1) was linked with the  packages of the goods in respect of which the retail sale price was  required to be printed under SWM Act and the Rules made  thereunder or any other law.  Sub-section (2) then provides that such  specified goods where they are excisable goods would be valued not  on any other basis but on the  basis of the retail sale price declared  on such packages.  The Section also provides that the assessee  would be entitled to the deduction from such valuation the amount of  abatement provided by the Central Government by a notification in  the Official Gazette.  In short after introduction of Section 4A, the  nature of sale lost its relevancy in the sense that the valuation did not  depend upon the factor whether it was a wholesale or sale in bulk or  a retail sale.  The whole section covered the goods which were  packaged and sold as such with the rider that such package had to  have a retail price thereupon under the provisions of SWM Act, Rules  made thereunder or under any other law.  Thus, viewed from the  plain language of the Section, where the goods are excisable goods  and are packaged and further such packages are required to mention  the price thereof under the SWM Act, Rules made thereunder or  under any other law and further such goods are specified by the  Central Government by notification in the Official Gazette, then the  valuation of such goods would be on the basis of the retail sale price  of such goods and only to such goods the provisions of sub-section  (2) shall apply whereby it is provided that the value of such goods  would be deemed to be the such retail price declared on the  packages. Of course, the assessee shall be entitled to have a  reduction of abatement as declared by the Central Government by  the notification in the Official Gazette.  Even at the cost of repetition  the following would be factors to include the goods in Section 4A(1) &  (2) of the Act: i)      The goods should be excisable goods; ii)     They should be such as are sold in the package; iii)    There should be requirement in the SWM Act or the Rules  made thereunder or any other law to declare the price of  such goods relating to their retail price on the package.   iv)     The Central Government must have specified such goods  by notification in the Official Gazette; v)      The valuation of such goods would be as per the declared  retail sale price on the packages less the amount of  abatement.         If all these factors are applicable to any goods, then alone the  valuation of the goods and the assessment of duty would be under  Section 4A of the Act. 3.      It is not in dispute that all the goods with which we are  concerned in these appeals are excisable goods and they are  specified by the Central Government by issuing a notification in the  Official Gazette.   4.      Since the language of Section 4A(1) of the Act specifically  mentions that there would be a requirement under SWM Act or Rules  made thereunder or under any other law to declare on the package of  the goods the retail sale price of such goods for being covered by the  Section, it would be better to see the various provisions of the said  Act and the Rules made thereunder.  Section 83 of the SWM Act  empowers the Central Government to make Rules on the subjects  provided in Section 83(2).  Accordingly, the Central Government  framed the Rules called \023The Standards of Weights and Measures  (Packaged Commodities)  Rules, 1977\024.  As would be suggestive  from the title itself, Rule 1(3) provided that these Rules would apply to  the commodities in packaged form which are, or are intended or likely  to be sold, distributed, delivered or offered or displayed for sale,  distribution or delivery, or stored for sale or for distribution or delivery  in the course of inter-State trade and commerce.  Definition of \023retail dealer\024 under Rule 2(o) is as under:

\023retail dealer\024 in relation to any commodity in packaged

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form means a dealer who directly sells such packages to  the consumer and includes, in relation to such packages  as are sold directly to the consumer, a wholesale dealer  who makes such direct sale.\024

Definition of \023retail package\024 under Rule 2(p) is as under:

\023retail package\024 means a package containing any  commodity which is produced, distributed, displayed,  delivered or stored for sale through retail sales, agencies  or other instrumentalities for consumption by an individual  or a group of individuals\024.

Definition of \023retail sale\024 under Rule 2(q) is as under:

\023retail sale\024, in relation to a commodity, means the sale,  distribution or delivery of such commodity through retail  sales agencies or other instrumentalities for consumption  by an individual or group of individuals or any other  consumer.\024

Definition of \023retail sale price\024 under Rule 2(r) is as under:

\023retail sale price\024 means the maximum price at which the  commodity in packaged form may be sold to the ultimate  consumer and where such price is mentioned on  package, there shall be printed on the packages the  words \023maximum or max. retail price\005 inclusive of all  taxes or in the form MRP Rs\005 incl., of all taxes\024.

Explanation: For the purposes of the clause \023maximum  price\024 in relation to any commodity in packaged form shall  include all taxes, local or otherwise, freight, transport  charges, commission payable to dealers, and all charges  towards advertisement, delivery, packing, forwarding and  the like, as the case may be.\024

Definition of \023wholesale dealer\024 under Rule 2(w) is as under:

\023wholesale dealer\024 in relation to any commodity in  packaged form means a dealer who does not directly sell  such commodity to any consumer but distributes or sells  such commodity through one or more intermediaries.

Explanation: Nothing in this clause shall be construed as  preventing a wholesale dealer from functioning as a retail  dealer in relation to any commodity, but where he  functions in relation to any commodity as a retail dealer,  he shall comply with all the provisions of these rules  which a retail dealer is required by these rules to comply.\024

Definition of \023wholesale package\024 under Rule 2(x) is as under:

\023wholesale package\024 means a package containing \026

(i)     a number of retail packages, where such first  mentioned package is intended for sale, distribution  or delivery to an intermediary and is not intended for  sale direct to a single consumer; or  

(ii)    a commodity sold to an intermediary in bulk to  enable such intermediary to sell, distribute or deliver  such commodity to the consumer in smaller  quantities; or

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(iii)   packages containing ten or more than ten retail  packages provided that the retail packages are  labeled as required under the rules.\024

       Chapter II of these Rules is applicable to the packages  intended for retail sale.  Rule 3 provides that the expression  \023package\024 wherever occurring in the Chapter shall be construed as  \023packages intended for retails sale\024.  Rule 6(1) provides for the  declaration to be made on every  package and sub-rule (f) thereof is  as under: \023(f) the retail sale price of the package\024

Rules 15 and 16 pertain to the declarations required to be made on  combination packages and group packages.  A glance at these Rules  suggests that the sale price is required to be mentioned on both.   Rule 17 deal with multi-pieces packages also requiring to declare the  sale price on the same.  Rule 23(1) and (2) provide as under: \02323. Provisions relating to wholesale dealer and  retail dealer\024

(1)     No wholesale dealer or retail dealer shall sell,  distribute, deliver, display or store for sale any commodity  in the packaged form unless the package complies within  all respects, the provisions of the Act and these rules.

(2)     No retail dealer or other person including  manufacturer, packer and wholesale dealer shall make  any sale of any commodity in packed form at a price  exceeding the retail sale price thereof.

Explanation: For the removal of doubts, it is hereby  declared that a sale, distribution or delivery by a  wholesale dealer to a retail dealer or other person is a  \023retail sale\024 within the meaning of this sub-rule.\024

       Chapter III deals with the provisions applicable to wholesale  packages.  Rule 29 pertains to the declaration required to be made  on every wholesale package. Chapter V deals with the exemptions.   Rule 34 thereof is extremely important.  It runs as under: \02334. Exemptions in respect of certain packages

       Nothing contained in these rules shall apply to any  package containing a commodity if, -

(a)     the marking on the package unambiguously  indicates that it has been specially packed for the  exclusive use of any industry as a raw material or  for the purpose of servicing any industry, mine or  quarry\024.

        5.      When we read these Rules along with provisions of Section 4A  of the Act, it would be clear that where there is a general exemption  like Section 34 under the SWM (PC) Rules such goods and/or  packages of such goods shall not be covered by Section 4A (1) and  (2) of the Act.  However, all such packages which are covered under  Chapter II, more particularly under Rule 6(1)(f), Rules 15, 16 and 17,  would be governed under Section 4A as such packages are required  to declare the retail sale price on the packages.  The packages  covered by Rule 29 would be outside the purview of the retail sales  as under that Rule retail prices are not required to be mentioned on  the package.  However, again those packages which enjoy the  exemption under Rule 34 shall also be outside the scope of Section  4A of the Act as the Rules do not apply to the said packages.

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6.      Shri Subba Rao, learned Advocate urged that where the goods  are sold in bulk, Section 4A would not apply and the assessment  would have to be done under Section 4 of the Act.  We have already  clarified above that it is not the nature of sale which is relevant factor  for application of Section 4A but the applicability would depend upon  five factors which we have enumerated in para 2 above. 7.      It was tried to be argued by Shri Joseph Vellapally, Senior  Counsel that Section 4A was introduced for simplification and to  reduce complications in valuing and assessing under Section 4 of the  Act.  According to the learned Senior Counsel once the goods are  specified under the notification, that itself will be a deciding factor, for  such goods to be valued and assessed under Section 4A of the Act.   We do not think that the question can be solved on such a broad  proposition.  We have already indicated the scope of Section 4A  above.  On that basis and in the light of the various provisions under  the SWM (PC) Rules as also in the light of some of the circulars  which were relied upon by the parties and referred to in the impugned  orders of the Tribunal, we would now proceed to decide the individual  cases. 8.      We would first deal with the appeals filed by the assessees  against the order of the Tribunal wherein the Tribunal has found that  the valuation and assessment should be under Section 4A of the Act  rejecting the contention of the assessee that it should be under  Section 4 of the Act. Civil Appeal No.2819 of 2002 9.      The assessee is engaged in manufacturing of Ice-cream falling  under Sub-heading 2105 of the Central Excise Tariff Act, 1985. It  used to supply the ice-cream in four litres pack to the Catering  Industry or as the case may be hotels, the hotel used to sell the said  ice-cream in scoops.  The assessee used to specifically display on  the said packs that \023the pack was not meant for retail sale\024.  The ice- cream contained in the said pack of four litres used to be sold in  unpacked form by the hotel to which the said ice-cream used to be  supplied.  The contention of the assessee, therefore, was that since  the pack which could be described as the bulk pack of four litres, was  not meant to be sold in retail, it was bound to be treated as a  wholesale transaction and as such the assessee was not required  under SWM Act and the Rules made thereunder to print the  Maximum Retail Price(\023hereinafter referred to as \023MRP\024) which was a  pre-condition for application of section 4A of the Act for the purposes  of valuation and assessment.  The further contention of the assessee  is that the assessee is entitled to exemption under Rule 34 of the  SWM (PC) Rules.  This stand was not accepted by the Assessing  Authority or the Appellate Authority who held that the valuation would  have to be under Section 4A and not under Section 4 of the Act  (perhaps because that would yield more revenue).  The Tribunal has  upheld those orders dismissing the appeals filed by the present  appellant.  That is how the matter has come before us.   10.     Shri Ravinder Narain, the learned counsel appearing on behalf  of the appellant contends that the Tribunal has wrongly given a  finding that the four litres pack would come under the definition of  term \023retail package\024 as it is produced and distributed for  consumption by a group of individuals.  Learned counsel further  urged that the Tribunal had erred in holding that the appellant is not  entitled to exemption under Rule 34 of SWM (PC) Rules.  Learned  counsel was at pains to point out that this pack which is  manufactured by the appellant is also sold to Hindustan Lever Limited  who in turn supplies the same to various dealers and ultimately from  dealers the commodity reaches the consumers.  According to the  learned counsel the Tribunal erred in holding that the ice-cream is not  supplied to the hotel industry for servicing it.  Learned counsel  criticized the order of the Tribunal and urged that after the order of  the Tribunal was passed, the clarificatory Board Circular dated  28.2.2002 came into existence thereby binding the authorities under  the Act and as such the appeal was liable to be allowed.

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11.     As against this Shri Subba Rao supported the order of the  Tribunal and pointed out that actually the MRP was displayed on the  four litres pack which suggests that even as per the assessee the  pack was for retail sale itself.  Learned counsel further submits that  once the MRP was displayed on the pack, it was obvious that the  pack was meant for retail sale and ice-cream having been included in  the notification under Section 4A(2), the assessment would have to  be under Section 4A as held by all the three authorities including the  Tribunal.  Learned counsel further supported the reasoning given by  the Tribunal regarding non applicability of Rule 34 of SWM (PC)  Rules.  Lastly, the learned counsel contended that the said Board  Circular dated 28.2.2002 was further clarified by Circular dated  17.1.2007  bearing No.843/1/2007-CX.  Learned counsel very heavily  relied on para 4 of the said circular and contended that since the lis  was continuing, there was no question of any benefit being given  under the Board Circular dated 28.2.2002 and the matters would  have to be governed by the Circular dated 17.1.2007. 12.     We have already referred to the facts appearing in the orders of  the authorities below which suggest that at one point of time the  assessee used to display the MRP on the four litres pack voluntarily.   Shri Subba Rao very heavily relied on this fact.  We do not think that  merely because the assessee displayed the MRP on the four litres  pack, that would negate the case of the appellant altogether.  We  have already shown in the earlier part of the judgment the conditions  required for application of Section 4A.  The plain language of Section  4A(1) unambiguously declares that for its application there has to be  the \023requirement\024 under the SWM Act or the Rules made thereunder  or any other law to declare the MRP on the package.  If there is no  such requirement under the Act and the Rules, there would be no  question of application of Section 4A.  Thus if the appellant is  successful in showing that there is no requirement under the SWM  Act or the Rules made thereunder for declaration of MRP  on the  package, then there would be no question of applicability of Section  4A(1) & (2) of the Act.  Even if the assessee voluntarily displays on  the pack the MRP, that would be of no use if otherwise there is no  requirement under the SWM Act and the Rules made thereunder to  declare such a price.   13.     Learned counsel for appellant took us through the Rules  extensively which Rules we have already quoted above.  The thrust  of the argument was that firstly the assessee could not be said to be  a \023retail dealer\024 as contemplated in Rule 2(o) of the SWM (PC) Rules  nor could the package be described as \023retail package\024 to be covered  under Rule 2(p).  Learned counsel firstly suggested that the assessee  was not directly selling the package to the consumer, he was in fact  supplying the package to the intermediary for being sold to the hotel  industry.  Learned counsel, therefore, argues that there was no  connection in between the assessee and the consumer nor was the  package meant to be sold as a \023package\024.  The counsel is  undoubtedly right as Rule 2(o) contemplates the sale of commodity in  a packaged form directly to the consumer.  The definition also  includes a wholesale dealer provided again that the package is to be  sold to the consumer directly as a package.  That is not a case here  as the 4 litre pack is not meant to be sold to the consumer directly.  We would have to essentially go through to the definition of \023retail  package\024 and one look at Rule 2(p) would show that in order to be  covered under that definition such package must have been intended  for retail sale for consumption by an individual or a group of  individuals.  In our view these two definitions would have to be read  together to properly understand the scope thereof.  In order that the  package should be properly described as a \023retail package\024, the sale  has to be through the \023retail sale\024 for consumption by an individual or  a group of individuals.  In the present case, admittedly, the sale of the  package was only to the hotel.  It may be that the hotel may ultimately  sell the commodity therein, i.e., the ice-cream (not the package) to  the individuals or the group of individuals.  This was not a sale in

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favour of an individual or group of individuals.  We would have to  understand the scope of the term \023consumer\024 used in Rule 2(o) to be  the individual or group of individuals who consume the commodity.  It  is undoubtedly true that for a sale being a \023retail sale\024 it need not  contain material for the consumption of a single individual only, it can  be for a group of individuals also.  However,  a hotel to which the  package is supplied cannot be covered in the term \023individual or  group of individuals\024 as contemplated in Rule 2(p) defining \023retail  package\024.  We have already explained earlier that the nature of sale  is of no consequence.  The material consideration is that such sale  should be in a \023package\024 and there should be a requirement in the  SWM Act or the Rules made thereunder or any other law for  displaying the MRP on such package.  We find the requirement to be  only under Rule 6(1)(f) which applies to \023retail package\024 meant for  \023retail sale\024.  What is required to be printed under Rule 6(1)(f) is the  \023retail sale price\024 of the package.  \023Retail sale price\024 is defined under  Rule 2(r) and it suggests that the \023retail sale price\024 means the  maximum price at which the commodity in packaged form may be  sold to the ultimate consumer.  The Rule further suggests the manner  in which the \023retail sale price\024 shall be mentioned on the package.  It  is the case of the appellant that the four litres pack was not meant to  be sold as the package to the ultimate consumer and the sale was  only to the intermediary or as the case may be, to the hotel.  If that  was so, then there is no necessity much less under Rule 6(1)(f) to  mention the \023retail sale price\024 on the package. 14.     It was tried to be suggested, relying on the language of the  unamended Rule 2A, that the four litres pack of ice-cream would be  appropriately covered under Rule 2A.  Rule 2A before the  amendment was as under: \0232A. The provisions of this Chapter shall apply to all pre- packed commodities except in respect of grains and  pulses containing quantity more than 15 kg.\024

It is true that if the unamended section is to be made applicable, the  ice-cream pack of four litres would certainly be covered under Section  2A.  However, Rule 3 explains that provisions of Chapter II would  apply to packages intended for \023retail sale\024 and expression \023package\024  wherever it occurs in the chapter shall be construed accordingly.  It is,  therefore, clear that the \023package\024 which was sold by the assessee  could not be termed as \023retail package\024 nor the sale thereof be  termed as a \023retail sale\024 and as such there was no requirement of  mentioning the \023retail sale price\024 on that package.  All this has been  completely missed in the order of the Tribunal. 15.     On the other hand the package in question would certainly  come within the definition of \023wholesale package\024 as defined in Rule  2(x)(ii) as it contained the commodity (ice-cream) and was sold to  intermediary (Hotel) for selling the same to the consumer in small  quantities.  Then Rule 29 would apply to such package which does  not require the price to be displayed on the package.  What is  required to be stated is (a)name and address of the manufacturer (b)  identity of commodity and (c) total number of retail packages or net  quantity.  Shri Ravindra Narain is quite justified inrelying on Rule 2(x)  and Rule 2(q).  The Tribunal does not refer to these vital Rules. 16.     There is one more substantial reason supporting the appellant.   Shri Ravinder Narain invited our attention to Rule 34 in Chapter V of  SWM (PC) Rules which provides for exemptions.  We have quoted  Rule 34 earlier.  The Rule has now been amended.  However, under  the unamended Rule there is a specific declaration that the SWM  (PC) Rules shall not apply to any \023package\024 containing a commodity if  the marking on the package unambiguously indicates that it has been  specially packed for the exclusive use of any industry as a raw- material or for the purpose of \023servicing any industry, mine or quarry\024.   Learned counsel points out that the \023package\024 which is sold by the  assessee mentions that it is specially packed for the exclusive use of  the catering industry.  Learned counsel further argues that such

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\023package\024 was for the purposes of \023servicing the hotel industry or  catering industry\024 as the case may be.  Learned counsel is  undoubtedly right when he seeks to rely on Rule 34 which provides  for exemption of the \023packages\024 which are specially packed for the  exclusive use of any industry for the purposes of \023servicing that  industry\024.  Shri Subba Rao supported the view expressed by the  Tribunal that the words \023servicing any industry\024 could not cover the  present case and he further suggested that ice-cream cannot be a  \023raw material\024 for any industry.  He is undoubtedly right that the ice- cream cannot be termed as \023raw material\024 for any industry.  However,  the words \023or for the purposes of servicing any industry\024 are broad  enough to include the transaction in question, i.e., the sale of a pack  of ice-cream to the retail industry. Hotel does not manufacture the  ice-cream and is depended entirely upon the sale of ice-cream to it by  the assessee for ultimately catering the commodity in the package,  i.e. ice-cream to the ultimate consumer.  In our view this can be  squarely covered in the term \023servicing any industry\024.  The word  \023service\024 is a noun of the verb \023to serve\024.  This Court in Coal Mines  Provident Fund Commissioner vs. Ramesh Chander Jha  [AIR  1990 SC 648] in a different context, observed as under: \023The word \021service\022 in section 2(17)(h) must necessarily  mean something more than being merely subject to the  orders of Government or control of the Government.  To  serve means \021to perform functions; do what is  required for\022.\024 [Emphasis supplied]

A hotel is a hospitality industry and undoubtedly supplies food and  eatables to the consumers.  Therefore, to supply the ice-cream to  such a hotel would be doing what is required for the hotel.  In that  sense the supply by way of sale of ice-cream which is ultimately sold  to the \023ultimate consumers\024 would, no doubt, be covered in the term  \023servicing the hotel industry\024.  Even otherwise the word \023service\024 as  per Concise Oxford English Dictionary means: (i)     perform routine maintenance or repair work on (a  vehicle or machine); (ii)    provide a service or services for; It is an act of helpful activity \026 help, aid or to do something.  It also  includes supplying of utilities or commodities.  In that view we are not  prepared to give a narrow interpretation to the term \023service any  industry\024.  We, therefore, accept the arguments advanced by Shri  Ravinder Narain that the \023package\024 sold by the assessee to the hotel  was, apart from being for the exclusive use of the hotel was, also \023for  the purpose of servicing that industry\024.  If that is so, then the SWM  (PC) Rules would not apply at all.   17.     The Tribunal has given very narrow meaning to Rule 34 by  firstly holding that ice-cream is not a \023raw material\024.  There the  Tribunal  was right but the Tribunal was not right by holding that the  words \023servicing any industry\024 were not applicable to such \023package\024.   We, therefore, accept the arguments of the learned counsel and  reject the contention raised by Shri Subba Rao.  If that is so, the  appeal would have to be allowed and it would have to be held that  Section 4A will not apply to the ice-cream sold by the assessee.   18.     This takes us to the last argument regarding the applicability of  the Circular dated 28.2.2002.  However, it is not necessary for us to  delve on that issue in view of the findings which we have recorded  earlier holding that the assessment would have to be under Section 4  of the Act and not under Section 4A.  In fact the tenor of the  notification is to the same effect.  However, considering the fact that  the notification came after the order of the Tribunal and further it was  sought to be explained by the subsequent notification dated  17.1.2007, we are not going into that question. 19.     In the result the Civil Appeal No.2819 of 2002 is allowed. Civil Appeal No.1738 of 2004 20.     This takes us to the next appeal which is filed by Nestle India  Ltd.  The appellant M/s.Nestle India Ltd., are engaged in the

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manufacture of wafers covered with milk chocolate under the brand  name \023KIT KAT\024 falling under Chapter 19 of Central Excise Tariff Act,  1985. This product is a specified product under the provisions of  Section 4A and is included in the notification and accordingly the duty  was being paid on the said Chocolate in terms of Section 4A based  upon the \023retail sale price\024 after claiming the deductions on account of  abatements.  M/s.Nestle India entered into a contract with  M/s.Pepsico India Holdings Ltd., where the agreed price of the  KITKAT packet was Rs.4.80 and the chocolate so purchased at that  price by M/s.Pepsico was meant for free supply of the same along  with one bottle of Pepsi of 1.5 litres in pursuance of their Sales  Promotion Scheme.  The appellant cleared the disputed goods after  payment of duty at Rs.4.80 per chocolate in terms of Section 4 of the  Act after filing the due declaration on the premise that since the  chocolates were being sold to M/s.Pepsico, this was not a \023retail sale\024  and on such chocolates supply there was no requirement to display  the maximum retail price and as such the chocolates could not be  covered under Section 4A and would eventually be assessable under  Section 4 of the Act.  However, the Department did not accept this  and it issued a show cause notice dated 14.8.2001 raising a demand  of Rs.48,95,370/- along with the proposal to impose penalty upon the  appellant with interest.  This proposal was contested by the assessee  on the aforementioned plea that it was not required to print the MRP  under the provisions of SWM Act and the Rules made thereunder.   The Commissioner did not accept this and confirmed the demand.   The appellant having failed in its appeal before the Tribunal has now  approached this Court by way of this appeal.   21.     The Tribunal came to the conclusion that the duty was rightly  demanded in terms of Section 4A of the Act. 22.     At the outset the learned counsel Shri Lakshmi Kumaranan  accepted the position that when such chocolates are sold in the  market, they would undoubtedly be required to print the MRP on each  chocolate as the SWM (PC) Rules and more particular Rule 6(1)(f)  would be applicable to them.  Learned counsel, however, says that  his contention is restricted only to the supply made by the assessee  to Pepsico.  He points out that the said chocolates were not being  sold by the manufacturer in retail but were supplied to another  company under a contract and the purchaser company was not to sell  the said chocolates as the chocolates but to offer as a free gift along  with its product, namely, a 1.5 litres bottle of Pepsi.  Learned counsel  also criticized the order of the Tribunal.  Learned counsel also relied  on the aforementioned Board Circular dated 28.2.2002. 23.     The Tribunal formulated a question as to whether the package  of  KITKAT sold by the appellant to M/s.Pepsico India Holdings Ltd.,  under a contract of Rs.4.80 per KITKAT are required to be assessed  at that price in terms of Section 4 of the Act or the assessable value  of the same is required to be arrived at in terms of Section 4 A of the  Act.  The Tribunal while accepting the case of the Revenue simply  went on to hold that once the goods are specified items under  Section 4A(1) of the Act and are excisable goods, the chargeable  duty would be required to be assessed on the MRP.  The Tribunal  also recorded that the only exception where a manufacturer can  deviate from the general rule of printing MRP on the package would  be Rule 34 of SWM (PC) Rules.  It further held that the said Rule did  not apply to the case of the assessee.  The Tribunal also relied upon  the first Explanation to Section 4A of the Act and came to the  conclusion that even if a portion of goods is sold at a lower rate than  the MRP affixed thereon, the assessable value in respect of such  percentage of goods will not be lowered on that ground.  The Tribunal  also referred to the advertisements issued by Pepiso wherein it was  displayed that KITKAT worth Rs.12 will be given free with one 1.5  litres bottle of Pepsi.  The Tribunal also held that the circular dated  28.2.2002 did not apply to the case of the assessee.  Holding thus,  the Tribunal dismissed the appeal. 24.     Shri Lakshmi Kumaran firstly pointed out that the KITKAT

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chocolate sold to Pepsico was for free distribution along with 1.5 litre  bottle of Pepsi and, therefore, there is no MRP affixed on the  chocolate which accompanied the bottle.  He further submits, relying  on Section 2(v) of the SWM Act that there is no \023sale\024 of the  chocolate to the consumers as it is offered free as a gift by Pepsi,  which purchased the same from the assessee on contract basis.   25.     As against this the learned counsel Shri Subba Rao supported  the order of the Tribunal and pointed out that this could be viewed as  a \023retail sale\024.  He adopted the reasoning given by the Tribunal on the  definition of \023retail sale\024 holding that the transaction in the present  case amounting to \023retail sale\024 since the chocolates were meant for  distribution for consumption by \023an individual or group of individuals  by retails sale\024 and therefore, covered in SWM (PC) Rules. 26.     At the outset Shri Lakshmi Kumaran invited our attention to the  notification dated 28.2.2002 bearing No.625/16/2002-CX.  He pointed  out that by that notification clarification was issued regarding various  queries raised expressing the doubts about the assessability of the  commodities under Section 4A or Section 4 of the Act.  A reference is  made to para 1, Entry 4 of which is as under: \023Items supplied free with another consumer items as  marketing strategy.  Example, one Lux soap free with on  box of surf.\024

Para 6 of the notification is as under: \023It is, therefore, clarified that, in respect of all goods  (whether notified u/s.4A or not) which are not statutorily  required to print/declare the retail sale price on the  packages under the provisions of the Standards of Weight  & Measures Act, 1976, or the rules made thereunder or  any other law for the time being in force, valuation will be  done u/s 4 of the CE Act, 1944 (or under Section 3(2) of  the Central Excise Act, 1944, if tariff values have been  fixed for the commodity).  Thus, there could be instances  where the same notified commodity would be partly  assessed on the basis of MRP u/s 4A and partly on the  basis of normal price (prior to 1.7.2000) or transaction  value (from 1.7.2000), u/s 4 of the CE Act, 1944.\024

Learned counsel very heavily relied on the last sentence of para 6 of  the notification and pointed out that the KITKAT chocolate though a  notified commodity, need not, in all cases be assessed under Section  4A.  According to the learned counsel stated that this had a direct  reference to Entry 4 in para 1 of the Circular which we have extracted  above.  Our attention was also invited to a ruling of the Tribunal  reported in Commissioner of Central Excise Ludhiana vs. Pepsi  Foods Ltd. [(2005) 186 ELT 603] wherein a view has been taken,  relying on the aforementioned circular, that the packet of Lays (Potato  Chips) which was to be supplied free along with Pepsi of 1.5 litre was  bound to be assessed under Section 4 and not under Section 4A of  the Act.  Learned counsel points out that this judgment is not  challenged by the Revenue and has become final.  He further  suggests that in keeping with the law laid down by this Court in CCE,  Vadodara vs. Dhiren Chemical Industries [(2002) 139 ELT 3] the  Department cannot now turn back and take a contrary stand.  There  is no doubt that the judgment of the Tribunal cited supra was  attempted to be distinguished in the impugned judgment of the  Tribunal on the ground that there appeared a price printed on labels  affixed on Pepsi bottle and sold by M/s.Varun Beverages indicating  that KITKAT worth Rs.12 is given free with the said Pepsi Bottle.  In  our view this printing of the price on the labels of Pepsi would be of  no consequence for the simple reason that it is clearly meant for the  advertisement of Pepsi and the MRP is not printed on the chocolate.   It may be a move on the part of the Pepsi for advertising its product  but that cannot be said to be binding vis-‘-vis Nestle.  What is  required is the requirement under the Rules of printing the price.  

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Therefore, the true test is not as to whether the price is printed on the  labels of the accompanying product like Pepsi but whether there was  a requirement under the SWM Act or the Rules made thereunder to  print the MRP on the wrappers of KITKAT chocolates.  The reason  given by the Tribunal in para 10 for distinguishing the earlier  judgment in Pepsi Food\022s case, therefore, has to be ignored as not  relevant to the controversy.  Once that position is clear, we are left  with the notification alone and the aforementioned ruling in Pepsi\022s  case.  If the ruling has not been challenged by the Department, the  same becomes binding as against the Department.  Similar is the  situation of the circular.  The circular becomes binding as held in the  case of Dhiren Chemical Industries (supra). 27.     The Tribunal in para 8 of its judgment has observed: \023Once the goods are specified items under Section 4A(1)  and are excisable goods chargeable duty (sic) with  reference value, then such value shall be deemed to be  the retail sale price declared on such goods, less  amounts of abatements etc.  As we have already  observed that Weights & Measures Act requires  chocolate manufactured by the appellant to be printed  with MRP on the same, we are of the view that the duty of  excise on such goods is required to be assessed in terms  of the MRP.  The only exception where a manufacturer  can deviate from the general rule of printing of MRP on  the package is Rule 34 of Standards of Weights &  Measures (Packaged Commodity) Rules, 1977.\024

We are afraid the law is too broadly stated here.  It may  be that  Chocolates manufactured by the appellant are required to bear the  declaration of MRP but that cannot be true of all the chocolates.  In  this the Tribunal has ignored para 6 of the aforementioned circular  dated 28.2.2002 wherein it is specifically provided that there would be  instances where the same notified commodity would be partly  assessed on the basis of MRP under Section 4A and partly on the  basis of normal price prior to 1.7.2000 or transaction value from  1.7.2000.  Again merely because the goods are specified items under  Section 4A(1), that by itself will not be a be all and end all of the  matter as before such goods are brought in the arena of Section  4A(1), there would have to be the satisfaction of a particular condition  that the packages of such goods are \023required\024 under the SWM Act  and the Rules made thereunder to declare the MRP.  The Tribunal  has even erred in holding that the circular dated 28.2.2002 is not  applicable to the present case.  A cursory glance at the circular would  suggest that it is applicable to the present case where two  commodities have been sold as a market strategy. 28.     Shri Subba Rao also heavily relied on para 9 of the impugned  judgment and further relied on the first Explanation of Section 4A and  suggested that the \023retail sale Price\024 would be the maximum price at  which the excisable goods in packaged form may be sold to the  ultimate consumers and includes all taxes, local or otherwise.  The  Tribunal has held, relying on the expression \023may be\024 in contra- distinction to the expression \023shall be\024 that even if a portion of the  goods are sold at a lower rate than the MRP affixed therein, the  assessable value in respect of such percentage of goods will not be  lowered on the ground that they have actually been sold at a lower  rate.  In our opinion the thrust of the Explanation I is not as the  Tribunal has shown but is more on as to what retail price should be.   The explanation provides that the \023retail price\024, i.e., the maximum  price would include all taxes, local or otherwise, freight, transport  charges, commission payable to dealers and all charges towards  advertisements, delivery, packing, forwarding and the like.  The  further thrust of the explanation is on the notion that the price is the  sole consideration of such sale.  The Tribunal has mixed up  Explanation I with Explanation II which is not permissible.  This was  not a case under Section 4A, Explanation II (b) because we do not

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find different sale prices declared on the different packages of the  chocolates.  The case of the assessee has been consistent from the  beginning that these chocolates were sold to Pepsi under a contract  for a particular value and the said chocolates were to be offered as a  free gift to the one who purchased a particular bottle of Pepsi (1.5  litres).  The Tribunal has further expressed that the argument that the  bar of KITKAT was not to be sold by Pepsi in the retail market but  was to be given as a free gift, would be of no consequence as even if  the appellant itself intended to give the bar of KITKAT as a free gift to  its customers along with other item, the appellant would not be in a  position to claim that there is no assessable value of the goods and  as such no duty of excise shall be charged on the same.  The logic is  clearly faulty.  In the given circumstances, the appellant would  undoubtedly be assessable to duty under Section 4 of the Act.  It is  not as if the appellant would be totally exempt from paying \023any\024 duty  on such goods.  It was rightly contended before the Tribunal that the  thrust of Section 4A is on the packages and not on the commodity  and it is only where the goods are sold in the packages that the  section would be attracted.  The submission was undoubtedly right.   The Tribunal, while rejecting this submission, has clearly ignored the  language of Section 4A(1) of the Act. 29.     It was then suggested that the free gift by Pepsi to its  customers would amount to distribution and would, therefore, be  amounting to \023retail sale\024 and the package of KITKAT would be \023retail  package\024.  However, what is material is the definition of \023retail sale  price\024.  The requirement of Rule 6(1)(f) is specific.  It requires the  retail sale price of the package be printed or displayed on the  package.  If there is no sale involved of the package, there would be  no question of Rule 6(1)(f) being attracted.  There is a clear indication  in the definition of \023retail sale price\024 as provided in Rule 2(r)  which  clearly explains that the MRP means the maximum price at which the  commodity in packaged form \023may be sold\024 to the ultimate  consumer.  Thus, the definition of \023sale\024 in Section 2(v) of the SWM  Act becomes relevant.  Therefore, unless there is an element of sale,  as contemplated in Section 2(v),  Rule 6(1)(f) will not be attracted and  thus such package would not be governed under the provisions of  SWM (PC) Rules which would clearly take such package out of the  restricted arena of Section 4A(1) of the Act and would put it in the  broader arena of Section 4 of the Act.   30.     Shri Lakshmi Kumaran lastly relied on Rule 34 (a) of the SWM  (PC) Rules and pointed out that the case was completely covered  under that Rule since firstly the package in this case specifically  declared that \023it was specially packed for Pepsi\024.  The thrust of the  argument was that there appears such declaration on the package of  KITKAT and secondly it was for the purpose of servicing Pepsi  thereby satisfying both the conditions for applicability of Rule 34(a).   The Tribunal has rejected this argument in a very casual manner by  observing: \023Admittedly, the situation in the present case is not  covered by any of the conditions noticed in the said Rule  34.\024

Learned counsel Shri Laxmi Kumaran pointed out that there was no  question of the application of SWM (PC) Rules apart from any other  reasons, because of the applicability of Rule 34.  We accept the  argument.  After-all if the contract of the chocolates was for the  purpose of advertising of a particular product of the particular  industry, it would be covered within the expression \023servicing any  industry\024.  We have already dilated upon the expression \023servicing  any industry\024 in the earlier part of our judgment.  Those observations  would similarly apply to the present appeal also.  With the result this  appeal has to be allowed by setting aside the order of the Tribunal.   We accordingly allow this appeal without any order as to costs. CIVIL APPEAL NOS.2150-2151 OF 2004 CIVIL APPEAL NO.1144 OF 2004

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CIVIL APPEAL NO.1385 OF 2005 CIVIL APPEAL NO.3847 OF 2005 CIVIL APPEAL NO.6425 OF 2005

31.     The next group of appeals that we take into consideration is in  relation to the sale of telephones by the companies like ITEL, BPL  Telecom, Himachal Exicom and Uniword Telecom.  In all the cases  the Tribunal has found in favour of the assesses holding on the facts  that the assessment should be under Section 4A and not under  Section 4.  The Revenue pleaded that the assessment should be  under Section 4 of the Act (perhaps for attracting more revenue).  In  arriving at this conclusion, the Tribunal took note of the factual  situation that all the telephone instruments were specified goods  under Section 4A of the Act and that all the telephone instruments  were packed and every package declared the MRP thereupon.   32.     It is an admitted case that all these telephone manufacturing  companies sold the instruments (Push Button Telephones) to  Department of Telecommunications (hereinafter referred to as the  \023DoT\024), Mahanagar Telephone Nigam Limited (hereinafter referred to  as the \023MTNL\024) and Bharat Sanchar Nigam Limited (hereinafter  referred to as the \023BSNL\024).  The purchaser did not sell these  instruments to the general public but instead provided the instruments  on rental basis or otherwise to their customers, meaning thereby that  there was no further sale of these instruments.  The product falls  under sub-heading 8517 and is covered under Notification  No.9/2000-CE (NT) dated 1.3.2000 and subsequently by Notification  No.5/2001 dated 1.3.2001.  It was, therefore, an admitted position  that from 1.3.2000 Electronic Push Button Telephones manufactured  by the assesses were specified goods and were bound to be valued  for assessment with reference to the retail price under Section 4A of  the Act.  It is also an admitted position that on all the telephone  pieces sold to DoT, MTNL and BSNL, as the case may be, the  assesses had declared the MRP.  The assesses got the advantage of  the abatement and because of that they were required to pay lesser  duty under Section 4A as compared to the duty chargeable under  Section 4 of the Act on the basis of contract price.  The abatement  was 40% on the retail price.  It was undoubtedly true that bulk supply  was made by the telephone manufacturing assesses to DoT, MTNL  and BSNL and perhaps because of that the Department averred that  since this was a wholesale transaction, the duty was assessable on  the contract price and not on the MRP.  Before the Tribunal Revenue  relied upon various provisions and more particularly on Rules 2(q),  2(x), 3, 6(1)(f), etc., of the SWM (PC) Rules.  A reference was made  to the Board Circular dated 28.2.2002 also.  There was a difference  of opinion amongst the two Members of the Tribunal in Appeal  No.E/701/2002 & E/962 of 2002 (Civil Appeal No.2150-51 of 2004  before this Court) as to the applicability of Section 4A vis-‘-vis  Section 4A of the Act to the transactions.  The matter, therefore, was  considered by the third Member who came to the conclusion that the  only applicable provision would be Section 4A.  The Third Member  found that the goods were cleared with the MRP having been  declared on the package.  The third Member of the Tribunal further  observed that unless the packages themselves were exempt under  the SWM (PC) Rules, the assessment would have to be under  Section 4A and that the goods were sold in bulk under contract  cannot be the criteria.   33.     Learned counsel Shri Subba Rao, however, reiterated his  argument that since the goods were sold in bulk the valuation should  be under Section 4 of the Act.  We have already explained earlier the  scope of Section 4A suggesting that the Section would apply to the  package if it is required under SWM Act and the Rules made  thereunder to declare the MRP thereon.  We are not in a position to  accept the arguments of learned counsel that merely because there  is a bulk sale to DoT, MTNL and BSNL, the assessment should be

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under Section 4 of the Act.  We again mention it at the cost of  repetition that the nature of sale is not important, what is important is  the requirement of printing the MRP on the packages. It was not and  indeed cannot be disputed that these telephones are also sold in the  retail market in the same form and the same package and that there  is a requirement of printing the MRP on each package of the Push  Button Telephone.  Learned counsel Shri Subba Rao also did not  dispute before us the necessity of printing the MRP on the package of  each telephone which is sold in the market.  If that is so, the package  would be covered under the relevant SWM (PC) Rules.  We do not  find anything in the SWM (PC) Rules that where a customer purchase  a large number of packages, such bulk purchase itself rules out the  applicability of the SWM (PC) Rules.  Under Rule 2A, as it then stood,  it was provided that Chapter II apply to all pre-packaged  commodities.  Rule 3 thereof provided that the provisions of Chapter  apply to the packages intended for \023retail sale\024 which would mean  that the sale would be for consumption by an individual or group of  individual or any other consumer.  There can be no doubt that the  telephone instruments were to be used by the consumers.  Therefore,  the telephones were sold to these three instrumentalities, there is no  escape from the fact that these telephones were meant to be  ultimately used by the consumers and it is only with that object that  the said telephones were purchased by the three instrumentalities  from its manufacturers.  Therefore, the sale of the telephone  instruments would be covered in the term \023retail sale\024.  Rule 6 is  thereafter very clear which requires every package to make certain  declarations including the declaration of the \023retail sale price\024 on the  package.  There is also no dispute that the said declaration was  indeed made on the package of each piece of telephone. If this be so,  then it is obvious that Rule 6 could apply and there will be a  requirement under the Rules as provided in Section 4A(1) of the Act  for printing the MRP on the package.  Shri Subba Rao argued that  the transaction between the assessee companies and DoT, MTNL &  BSNL did not satisfy the requirement of definition of \023retail sale\024 as  there was no retail sale agency or other instrumentalities involved in  the said transaction.  We are afraid the specific language of \023retail  sale\024 is not being perceived properly.  The \023retail sale\024 does not have  to be only through the \023retail sale agencies\024 or other  \023instrumentalities\024.  One look at the definition of \023retail sale\024, as  provided in Rule 2(q) is sufficient to justify this inference.  The  argument is, therefore, rejected.  According to Shri Subba Rao further  the package would not be a \023retail package\024 as contemplated in Rule  2(p) as the DoT, MTNL & BSNL cannot be viewed as an individual or  group of individuals.  We are afraid again the unamended definition of  Rule 2(p) is not read properly.  When a \023retail package\024 containing  any commodity is produced, distributed, displayed, delivered or  stored  for sale for consumption by an individual or group of  individuals, it would be a \023retail package\024.  In this case, admittedly,  DoT, MTNL & BSNL provided these instruments, after they have  purchased the instruments , to the individual customers, though not  by way of a \023sale\024 but for their use.  The \023package\024, therefore,  undoubtedly be a \023retail package\024.  It was further suggested, relying  on the definition of \023retail sale price\024 in Rule 2(r) that DoT, MTNL &  BSNL are not the \023ultimate consumers\024 as contemplated in the  definition.  We are afraid even there the definition is not being read  properly as it cannot be said that DoT, MTNL & BSNL are not the  \023ultimate consumer\024.  The purchasers, in this case, undoubtedly,  used the telephone instruments for supply to their customers on  rental basis or on some other basis.  It cannot be, therefore, said that  they would be excluded from the term \023ultimate consumer\024.  It was  thereafter contended that the MRP was not printed whereas it is  asserted on behalf of the learned counsel for the assessees that each  package was carrying the MRP and duty was paid with reference to  the MRP and this is how the goods were cleared.  We are not  prepared to accept a bald statement made before us that the

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packages did not have the MRP on them as from the orders of the  Tribunal we do not find such factual position emerging.  That was the  most relevant factor and we are sure that the Tribunal could not have  missed it.  Again we do not find that such a factual position was  canvassed before the Tribunal.  We, therefore, reject this contention  and accept the assertion on the part of the counsel for the assessees  that the MRP was displayed on each package.  However, we leave it  open to the Department to check this factual position again and the  Department would be free to proceed if the MRP is not printed on the  part of any particular assessee.  It was also asserted by Shri Subba  Rao further that some of the assessees had not paid the duty on the  MRP but on the contract price.  There is no reference of this assertion  even before the Tribunal.  Instead we have the affidavits before us  that in each case the duty has been assessed not on the contract  price but on the MRP.  We do not wish to go into that question now at  this juncture but we only clarify that if that is so, then the Department  would be free to take action against the concerned assessees. All the  learned counsel for the assesses accepted that if at all they have  made the payment of the duty not on the MRP but on the contract  price, they would be liable to be proceeded against by the  Department in accordance with law.  We leave the question on the  basis of this assertion.  However, we must reiterate that we do not  find any such reiteration in the order of the Tribunal.  We, therefore,  leave it to the Revenue Department to ascertain this position and to  proceed against the erring assessees, if any. 34.     Lastly Shri Subba Rao, by way of almost a desperate argument  tried to rely on Rule 34 of the SWM (PC) Rules suggesting therein  that the Rules did not apply as the transactions in the sets of  telephone instruments was covered under Rule 34 of the SWM (PC)  Rules.  We do not accept the argument for the simple reason that  there does not appear any factual assertion on the part of the  Department that the packages contained a declaration that they were  specially packed for a particular industry for servicing the same.  In  the absence of this factual background the applicability of Rule 34 is  completely ruled out.  We, therefore, dismiss all the appeals of the  Department subject to the observations which we have made as  regarding the printing of MRP and also as regards the payment of  duty on the basis of contract price and not on MRP in the earlier part.   In the facts and circumstances of the case, there will be no order as  to costs. Civil Appeal No.2877/2005 Civil Appeal No.6168/2005 Civil Appeal No.5840/2006

35.     These appeals filed by the Revenue Department are against  the Electrolux Kelvinator Ltd., and Electrolux India Ltd.,.  These cases  pertain to the valuation of the Refrigerators manufactured by the  assesses.  It is a common plea that after the manufacture of these  Refrigerators, they are sold to the Bottling Companies like Pepsi,  Coca Cola and other soft drink manufacturers under the contract.  It  is further admitted position that all the Refrigerators which are sold  are packed in a package declaring the MRP on them.  The MRP and  the contract price are different.  It was the claim of the assesses that  they have paid the duty under Section 4A(1) of the Act on the MRP.   The goods are specified goods under Section 4A(1) of the Act.   However, because of the abatements they have to bear lesser duty  which abatements are not available to the contract price.  Therefore,  if the duty is assessed on the basis of the contract price under  Section 4 of the Act, the duty would be more than the duty paid under  Section 4A(1) of the Act.  The Tribunal, in all the three cases, has  held in favour of the assesses holding that these cases would be  governed by the decision of the Tribunal in ITEL Industries Pvt. Ltd.  vs. CCE reported in [2004 (169) ELT 219] in which case the sale of  telephones by the telephone manufacturing companies to DoT, MTNL  & BSNL was considered and it was held that the duty will be under

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Section 4A of the Act and not under Section 4.  Relying on that  decision, the Tribunal in Civil Appeal No.2877/2005 has held in favour  of the assessees.  It is also held by the Tribunal that Rule 34(a) of  SWM (PC) Rules would not be attracted in these cases.  In short the  Tribunal has held that these cases are identical with the cases  involving the sale of telephone.  We have already approved the  judgment of the Tribunal pertaining to the sale of telephones in the  earlier part of this judgment.  We do not see any reason to take a  different view in case of the Refrigerators.  It was feebly stated by  Shri Subba Rao that the assesses have paid the duty based on  contract price and not on the MRP.  We do not think so as there is  material placed before us by the learned counsel appearing for the  assesses that the duty has been paid not on the contract price but on  the MRP.  However, we leave it open to the Department to take an  action in accordance with law if it is found that the duty is paid on the  contract price and not on MRP.  Needless to mention that reasonable  opportunity would be given to the assessees to put their say in case  the Department decides to proceed against the assesses on this  ground.  However, the appeals filed by the Revenue would have to be  dismissed and are accordingly dismissed.  In the facts and  circumstances of the case there will be no order as to costs.

Civil Appeal No.498/2006 36.     This appeal relates to the manufacture and sale of Electric  Filament Lamps.  The Tribunal has allowed the claim of the assessee  relying on the decision in ITEL Industries Pvt. Ltd. vs. CCE reported  in [2004 (169) ELT 219].  A perusal of the order of the authorities  below suggest that this case is identical with the case involving the  manufacture and sale of telephones by ITEL.  It is admitted position  that the goods here were sold with the MRP declared on the  packages as per the SWM (PC) Rules.  We see no reason to take  any different view.  Nothing was stated before us by Shri Subba Rao  as to why we should take any different view in this matter.  In that  view we would chose to dismiss the appeal filed by the Department  but without any order as to costs. Civil Appeal Nos.6559-60/2005 37.     These appeals are in respect of Mineral Water bottles.  The  manufacturer used to pack 12 200ml. bottles in a single package and  used to mention the MRP on the said package.  The assessee was  paying the duty under Section 4A(1) of the Act.  The Tribunal, relying  on the judgment in Jayanti Food Processing Pvt. Ltd. vs. CCE, Jaipur  [2002 (141) ELT 162] held that the assessment was bound to be  under Section 4A(1) and not under Section 4 of the Act as the  package amounted to a \023retail package\024 in view of the provisions of  Rule 2(p) of the SWM (PC) Rules.  On that basis the Tribunal came  to the conclusion that the valuation was bound to be under Section  4A(1) and not under Section 4 of the Act.  Aggrieved by that, the  Department has come up before us in the present appeals.  Shri  Subba Rao, learned counsel appearing on behalf of the appellant  Revenue drew a parallel with Jayanti Food\022s case and urged that the  valuation is bound to be under Section 4 of the Act as the Tribunal  had incorrectly held that the \023package\024 would be a \023retail package\024.   Learned counsel relied on the definition of \023wholesale package\024 under  Rule 2(x) of the SWM (PC) Rules and pointed out that the \023package\024  in question came within the definition of \023wholesale package\024 as there  are a number of retail packages in the form of Mineral Water Bottles  in that one package and further the said package is not intended for  sale directly to a single consumer.  These bottles which were of 200  ml. capacity were not meant for sale directly to a single consumer.   He, therefore, urges that this matter was identical with Jayanti Foods\022  case and, therefore, we should take a view that the valuation should  be on the basis of Section 4 and not under Section 4A of the Act as  has been done by the Tribunal.  Though the Tribunal has relied on  the judgment passed by it in the case of Jayanti Foods, we find that  there is no parallel in between Jayanti Foods and the present case.  

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In a way there is a conflict in these two cases in the sense that while  Jayanti Foods would want its valuation under Section 4, the present  assessee would want it under Section 4A of the Act.   38.     The factual scenario is that though the MRP was declared on  the package of 12 bottles, the bottles did not have any MRP instead it  was written: (a) not for re-sale; (b) specially packed for Jet Airways.  No retail price was written on 200 ml. Bottle.  There is further no  dispute that the assessee had entered into a contract with Jet  Airways dated 13.2.2002 and the contracted price of sale for the  goods was Rs.2.61.  It was the condition in the contract that each  bottle to be supplied shall have a printed label \023specially packed for  Jet Airways\024.  On the basis of these facts Shri Subba Rao urged that  this case, if it was identical with Jayanti Foods case, then it was  bound to be held that the MRP based assumption could not be the  correct assessment and it should be under Section 4 of the Act.  The  contention is incorrect and as in fact the \023package\024 cannot be viewed  as a \023wholesale package\024.  It does not come within the definition of  Rule 2(x)(i) as the \023package\024 was not intended for sale, distribution or  delivery to an intermediary.  On the other hand it is sold directly to Jet  Airway and the Jet Airways supplied the said bottles to their  passengers and thus there is no further sale by the Jet Airways of  these bottles.  Therefore, it is obvious that after the first sale bottles  go directly to the \023ultimate consumers\024.  There would be, therefore,  no question of application of Rule 2(x)(i).  Rule 2(x)(ii) will also not  apply as this does not amount to a commodity sole to an intermediary  in bulk so as to enable such intermediary to sell, distribute or deliver,  the said commodity to the consumer in smaller quantities.  The  concerned period regarding which the show cause notice was given  is April, 2002 to September, 2002.  Therefore, Rule 2(x)(iii) which  came by way of an amendment into 2000 would also have to be  considered.  However, even that clause is not applicable as the said  \023package\024 though contains more than 10 bottles, those bottles cannot  be viewed as the \023retail package\024 nor is there any rule requiring  labeling the said \023retail package\024 and declaring the price thereof.  In  fact there is no price involved as it is specifically written on the  package \023not meant for sale\024.  It is, therefore, obvious that the  \023package\024 containing 12 bottles cannot, therefore, be viewed as a  \023wholesale package\024.  Once that position is clear, there is no question  of the applicability of Section 4 of the Act as the \023package\024 as it is a  retail sale of the package to the Jet Airways which supplies the same  to the passengers on demand.  Therefore, the contention of Shri  Subba Rao has to be rejected that we should draw a parallel in this  case with the appeal of Jayanti Foods and hold that Section 4 is  applicable to the transactions.  Once that position is clear, the  \023package\024 will be covered under Section 6 requiring the declaration of   \023retail sale price\024 which appears on the package.   In this behalf we  must take into consideration the definition of \023commodity in packaged  form\024 as provided in Section 2(b) of the SWM Act.  The definition is  as under: \0232(b)        \023commodity in packaged form\024 means commodity  packaged, whether in any bottle, tin, wrapper or  otherwise, in units suitable for sale, whether wholesale or  retail.\024

Twelve bottles were packed in a wrapper and the wrapper contained  the MRP price though the bottles themselves did not have the price.   Therefore, we accept the view taken by the Commissioner (Appeals)  and the Tribunal that the MRP was correctly mentioned and as such  the assessment should have been under Section 4A of the Act and  not for the reasons given by the Tribunal that we uphold the ultimate  verdict of the Tribunal that the valuation should be under Section 4A  of the Act.  We accordingly dismiss the appeals filed by the  Department but without any order as to costs. 39.     In the result Civil Appeal Nos.2819/2002 and Civil Appeal  No.1738/2004 are allowed and Civil Appeal Nos.2050-51/2004,

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1144/2004, 4754/2004, 1385/2005, 3847/2005, 6425/2005,  2877/2005, 6168/2005, 5840/2006, 498/2006 and 6559-60/2005 are  dismissed.  In the facts and circumstances of the case, there will be  no order as to costs.