17 April 1977
Supreme Court
Download

HINDUSTAN LEVER LTD., BOMBAY Vs THE MONOPOLIES & RESTRICTIVE TRADE PRACTICES

Bench: BEG,M. HAMEEDULLAH (CJ)
Case number: Appeal Civil 680 of 1976


1

http://JUDIS.NIC.IN SUPREME COURT OF INDIA Page 1 of 16  

PETITIONER: HINDUSTAN LEVER LTD., BOMBAY

       Vs.

RESPONDENT: THE    MONOPOLIES    &    RESTRICTIVE    TRADE     PRACTICES

DATE OF JUDGMENT17/04/1977

BENCH: BEG, M. HAMEEDULLAH (CJ) BENCH: BEG, M. HAMEEDULLAH (CJ) GUPTA, A.C.

CITATION:  1977 AIR 1285            1977 SCR  (3) 455  1977 SCC  (3) 227

ACT:                   Monopolies & Restrictive Trade Practices ,Act 1969         s.  2(o)  and 2(u)--Scope of--Stipulation in  the  agreement         that  the  stockist  "shall purchase  and  accept  from  the         company  such stock as the company at its  discretion  send"         and  as  to  the quantity of goods to be  purchased  by  the         stockist--If  amounts to restrictive trade  practice.   Com-         plaint to the Commission--Who could lodge.

HEADNOTE:                   According to s. 2(0) of the Monopolies &  Restric-         tive  Trade  Practices Act a  "restrictive  trade  practice"         means  inter alia a trade practice which has, or  may  have,         the effect of preventing, distorting or restricting competi-         tion in any manner.                   The appellant, who was a manufacturer of  consumer         goods  such as soaps and toilet preparations,  entered  into         agreements  with redistribution stockists for the  wholesale         distribution  of its products.  Clause 5 of the   agreement,         inter alia, provides that a stockist shall keep and maintain         adequate stocks and shall carry out instructions and  direc-         tions given by the appellant.  He is prohibited from  charg-         ing anything more than the stipulated maximum resale  price.         The  last part of the clause provides that-"the  redistribu-         tion  stockist shall  purchase  and accept from the  company         such stock as the company shall, at its discretion, send  to         the  redistribution stockist for fulfilling its  obligations         under this agreement". Clause 9 prohibits the redistribution         stockist from re-booking or in any way conveying, transport-         ing or despatching parts of stocks of the products  received         by  him  outside the town except when he  was  so  expressly         directed in writing by the appellant.  He shall also,  when-         ever  so required by the appellant, make available from  the         stocks such part as the appellant directs him to do.                   On  a complaint made to the Monopolies &  Restric-         tive Trade Practices Commission by one of the stockists  the         Commission,  after  examining cls. 5 and 9 of  the  impugned         agreement,  held that the practice of resale  price  mainte-         nance  and  full line forcing to which the  original  el.  5         related, shall be  discontinued  and shall not be  repeated.         It  directed  deletion of  the last  sentence of cl.  5  and         declared cl. 9 as void.

2

http://JUDIS.NIC.IN SUPREME COURT OF INDIA Page 2 of 16  

       Dismissing the appeal to this Court.                   HELD: The Commission was right in reframing cl.  5         in the way  it  did. Deletion of the last sentence of cl.  5         was essential to prevent possible misuse of the  appellant’s         power  so as to regulate the prices contrary to the  express         provisions in the clause. [465 B; G]                   1 (a) The last part of cl. 5 placed the  redistri-         bution  stockist at the mercy of the appellant  which  could         dictate   to  him  what  amounts  of   various   commodities         he  "shall purchase and accept from the company".  It   also         empowered  the  appellant to allocate send to the  redistri-         bution stockist only what it "shall, at its discretion, send         to the redistribution stockist for  fulfilling  its  obliga-         tions"  under the agreement. [464 G]                   (b)  The word "shall" used in the clause  did  not         bind  down  the exercise of the  appellant’s  discretion  by         reference to any requirements of the consumers in a particu-         lar area in which the stockist might sell.  The stockist was         bound   to accept and carry out the  appellant’s  decisions.         [464 H]                   2(a)  The contention that though the clauses  gave         power  to the appellant to regulate trade, in practice  they         did not operate as restrictions, is not well-founded. It  is         not  possible  to isolate the terms of a contract  from  the         practice.  The appellant did not intend that the clauses  in         the agreement would be treated  as         456         dead letter.  Although the practice of imposing restrictions         under  such  clauses and the practice  of  introducing  such         clauses  are  separate practices, introduction of  a  clause         like  cl. 5 is itself a trade practice.  Moreover,  even  if         the   power  given in such wide terms was not  meant  to  be         exercised unreasonably, its presence in the agreement was  a         needless surplusage which could be used to impede freedom of         competition  and trade and this made it objectionable.  [465         A]             (b) Inasmuch as the introduction of clauses in an agree-         ment  taken  by itself, is a practice it would  be  specious         reasoning  to  separate the clauses in  the  agreement  from         action  under  the  agreement  and  then   urge   that   the         clauses   are innocuous and should not be modified. [460  H;         461 A]             3.  From the definition of "restrictive trade  practice"         it  is  clear that  if  the introduction of  the  clause  in         itself is a trade practice and  could  be  used  to prevent,         distort or restrict competition "in any manner", it could be         struck  down.  The definition of "trade  practice"  is  wide         enough to include any "trade practice" if it is in  relation         to  the carrying on of a trade.  If the result of  introduc-         tion  of a clause is to restrict trade it would  be   struck         by the  provisions  of the Act. [461 E-G]             4(a)  Each type of business has its  peculiarities,  its         own mode of operation, the special features relating to  the         market  for it and the requirements of distribution of  par-         ticular goods, to secure a just and equitable   distribution         consistently with the maintenance of freedom of  competition         so that prices  are  not artificially pushed up. [462 G]             (b)  The Telco case is distinguishable from the  present         on the ground that in that case the manufacturer who had the         monopoly of special quality trucks, had to provide specially         trained  and skilled personnel with special equipment    and         tools  for  their maintenance and running.   Therefore,  the         agreements     did  not restrict trade or  curtail  competi-         tion. [462 H]           (c)  In the instant case, the appellant could  compel  the

3

http://JUDIS.NIC.IN SUPREME COURT OF INDIA Page 3 of 16  

       stockist to  buy  the goods manufactured by it  irrespective         of whether the stockist wanted the goods or not.  The appel-         lant was under no obligation to render any service  for  the         maintenance of the goods supplied.  Secondly, the present is         not a case in which the terms of the agreement were required         to be explained by the facts to which they were meant to  be         applied. [463 C-D]             Tata Engineering & Locomotive Co., Ltd. v. The Registrar         of  Restrictive Trade Agreements [1977] 2 S.C.R. 685 distin-         guished.             5. If it was clear from the agreement that prices  lower         than the "maximum re-sale price stipulated" might be charged         by  the  stockist,  then, there was  no reason  why  it  was         necessary  to  clarify by circulars, what the  stockist  was         free  to  do under the agreement.  Even if  the  appellant’s         practice  of issuing  circulars was established, it did  not         justify  retention of cl. 5 in a form which  could  be  used         to  compel the stockist to act at the  appellant’s  behests.         [465 F]             6(a)  The last part of cl. 5 made it necessary  for  the         stockist  to  purchase such goods and in such combination as         the appellant might decide.  Hence it would be struck by  s.         33(1)(b) of the Act. [465 C]             (b)  Inasmuch as. the original el. 5 gave  the  stockist         the  discretion to sell at lower than maximum resale  prices         the  agreement  was not struck by s. 33 (1 ) (b).  But,  the         deletion  of the sentence was essential to prevent  possible         misuse of the appellant’s power by resort to it. [465 G]             The  Commission  was justified in  declaring cl.  9   as         void  and inoperative. [465 H]             7(a)  The power to impose restrictions falling under  s.         38  had to be justified by the appellant by actual proof  of         public  interest which could not  be  better served  without         it [466 A].             (b)  Clause  9 gave the appellant an  unreasonably  wide         power   of   deciding what is actually  fair  and  equitable         distribution which is more a part of the duty of  governmen-         tal  authorities  entrusted with powers of  rationing   such         consumer  goods in public interest.  Before any question  of         reasonableness of a power to         457         ration  any  goods is entrusted to any person  or  authority         those  goods  must be shown to be scarce or in short  supply         and evidence establishing such a need has not been shown  to         exist in this case. [466 F-G]             (c)  The appellant was wrong in its contention  that  in         holding  cl.  9  to  be invalid, the purpose  of  "equitable         distribution"  was overlooked by the Commission.  This  sup-         posed  limitation did not restrict the appellant’s power  to         decide what to distribute.  The appellant was left to itself         to  decide  what is "equitable  distribution".   The  clause         conferred too wide a power and is unreasonable.                                                         [469 H]             9. Under s. 55 an appeal lies to the Supreme Court  only         on  one  of  the grounds mentioned in s. 100, C.P.C.  It  is         necessary for the parties to formulate questions of law that         arise for decision. [467 A]             10(a) The plea against use of "per se" rule referred  to         by   the   appellant  means that on the  assumption  that  a         restriction is illegal in itself should not be made  without         examining its impact upon the particular trade involved.  On         the other hand the "rule of reason" envisages  consideration         of  facts  of each case so as to determine  the  context  in         which the restraint was imposed. [468 C]             Board  of Trade of the City of Chicago v. United  States

4

http://JUDIS.NIC.IN SUPREME COURT OF INDIA Page 4 of 16  

       of America 62 Law Ed 231.             (b)  In Telco case this Court accepted the   correctness         of  the   approach  that no bald or simple  test  should  be         adopted  in judging the legality of a restraint upon  trade.         Such a view has nothing to do with rules _relating to inter-         pretation  of documents used in finding out the  effect  and         intent of words used in a document.  Whenever a court deter-         mines  the  meaning and effect of the words of a rule  or  a         clause  in an agreement it does not adopt what is termed  as         "per se" rule.  All that the court does in such a case is to         interpret the clause, the effect of which may become obvious         on  a bare determination of the meaning or may be seen  from         other evidence.  Where that effect is not obvious,  evidence         may be led to show how the language used is actually applied         to the facts to which it was meant to apply. [468 D-F]             In  the instant case, the Commission has  correctly  ar-         rived  at the conclusion that the clauses were  unreasonable         and  illegal after taking  into account  the  relevant  fac-         tors.   The  rules of reason applicable to a case  like  the         present  are  (i)  the meaning of  the  impugned  clause  or         clauses  in an agreement  must  be determined  according  to         law  and  (ii) the possible effects of such  a  clause  upon         competition in the trade to be regulated must be determined.         [469 B-C]             (c) Consideration of extraneous evidence is not required         at all  when  the practice complained of is the introduction         of  clauses  conferring wide  powers, Which may be  used  to         impose restrictions contrary to the Act.  In such a case the         introduction  of  clauses constitute  restrictive  practice.         Evidence  of what is actually practised could only be  rele-         vant for purposes other than a determination of the  meaning         and  the effect which follows logically or  reasonably  from         such determination. [469 F-G]             (d) No oral evidence could be led to adduce the  meaning         of the clauses in the agreement in view of ss. 91 and 92  of         the Evidence Act.  Section 92 proviso (6) is not  applicable         to the present case. [464 C]          (e)  It is unnecessary to admit extraneous evidence  as  to         the  absence of distortion of competition.  The  probability         of  the  effect  is only part of the rule of  reason  to  be         applied where extraneous evidence is admissible. [470 B]             (f)  It is not possible to assume public benefit from  a         mere  declaration of intention to exercise a power so as  to         benefit  the  public.  On  the  evidence adduced it was  not         shown  that this power was necessary so as to  benefit   the         public. [470 D]             (g)  Actual benefit to the public is a question of  fact         on  which findings cannot be reopened unless some  error  of         law  is revealed. No error of law in assessing evidence  was         disclosed. [470. E]         458             (h)  The  confusion which may be created by  using  such         terms as "per rule which could be applied to describe  prac-         tices developed in other countries with different  statutory         provisions, should be avoided. [469 D-E]             10. Proceedings before the Commission’ are  maintainable         at the instance of a complainant whose motives in making the         complaint  are quite irrelevant.  All that  the  Commission,         and,  on  appeal, this Court, has to examine  is  whether  a         practice  by a company of introducing clauses complained  of         in the agreements with the stockists, amounted to a restric-         tive trade practice. [460 D]

5

http://JUDIS.NIC.IN SUPREME COURT OF INDIA Page 5 of 16  

JUDGMENT:         CIVIL APPELLATE JURISDICTION: Civil Appeal No. 680 of 1976.             From  the Judgment and Order dated the 17th March,  1976         of  the Monopolies and Restrictive Trade  Practices  Commis-         sion, New Delhi in R.T.P. Enquiry No. 11 of 1974.             L.M.  Singhvi,  Ravinder Narain, Talat Ansari  and  Shri         Narain for the Appellant.             L.N.  Sinha, Sol. General, B. Datta and  Girish  Chandra         for Respondents Nos. 1 and 2.            G.A. Shah and N. Nettar for Respondent No. 13             The Judgment of the Court was delivered by--               C.J.--This is an appeal under section 55 of the Monop-         olies  & Restrictive Trade Practices Act, 1969  (hereinafter         referred to as ’the Act’) against the order and judgment  of         the Monopolies & Restrictive Trade Practices Commission, New         Delhi  (hereinafter  referred to as  the  ’Commission’),  in         proceedings  started  under section 10(a) (iv)  of  the  Act         against the appellant M/s. Hindustan Lever Ltd. (hereinafter         referred to as ’the Company’), upon information furnished by         Bhogilal Manilal Shah of M/s. Shah Manilal Motichand &  Sons         of Poona (hereinafter referred to as the ’informant’).             The  informant  was  a redistribution  stockist  of  the         appellant  company  carrying on business  regulated  by  the         terms of an agreement, known as the redistribution stockists         agreement of the  company, found in a standard printed form,         entered into with each stockist. The agreement has 23  terms         or  clauses in it.  The clauses complained of are 5  and  9,         which may be reproduced here:                             "5.  The Redistribution  Stockist  shall                       use  his best endeavours to maintain  and  in-                       crease  the trade of the Products in the  said                       town  and  for this purpose he  shall  at  all                       times  keep and ’maintain adequate  stocks  of                       the  Products in all its packings and he shall                       carry.  out  all instructions  and  directions                       including those as to the maximum resale price                       which  may from time to time be given  by  the                       Company or by the Company’s accredited  repre-                       sentatives in respect of the sale or resale or                       disposal  by  the Redistribution  Stockist  of                       stocks  of  the Products supplied  to  him  in                       pursuance of this Agreement.  The  Redistribu-                       tion  Stockist is prohibited from charging  in                       excess of the maximum resale prices stipulated                       by the Company, but he may, at his discretion,                       charge  prices  lower than  the  said  maximum                       resale prices.  The Redistribution                       459                       Stockist  shall purchase and accept  from  the                       Company such stock as the Company shall at its                       discretion send to the Redistribution Stockist                       for  fulfilling  its  obligations  under  this                       Agreement."                             "9.  In  order to ensure  equitable  and                       reasonable  distribution  of  stocks  at  fair                       prices, the Redistribution Stockist shall  not                       rebook  or  in any way  convey,  transport  or                       despatch  parts   of stocks  of  the  products                       received  by  him outside the  aforesaid  town                       except  when he is so  expressly  directed  in                       writing by the Company.  He shall also whenev-                       er  so required by the Company make  available                       from  the  stocks  of  Company’s   merchandise                       purchased  by  him such part  as  the  Company                       directs  him. to do for purposes of resale  on

6

http://JUDIS.NIC.IN SUPREME COURT OF INDIA Page 6 of 16  

                     his behalf by the Company’s employee."             It is alleged that the two clauses, set out above  found         in identical agreements entered into by the Company with its         stockists, whose number is quite large, constitute or autho-         rise  restrictions  which  are  unreasonable  and  .illegal.         Hence,  it was submitted by the respondents that it must  be         struck down or modified so as to make the business and trade         of  the appellant company and its stockists conform  to  the         requirements of law.             The  Commission  had accepted the case  brought  to  its         notice   by the informant and made the following order :--                             "(1). Clause 5 of the  Agreement (Exhib-                       it F) shall stand modified so that the follow-                       ing shall be substituted in place thereof:                             "5.  The Redistribution Stockists  shall                       use  his best endeavours to maintain  and  in-                       crease  the trade of the products in the  said                       town and for this purpose he shah at all times                       keep  and  maintain  adequate  stocks  of  the                       products  in  all its packings  and  he  shall                       carry  out  the  instructions  and  directions                       including  those  as to maximum  resale  price                       which  may from time to time be given  by  the                       Company or by the Company’s accredited  repre-                       sentatives in respect of the sale or resale or                       disposal  by  the Redistribution  Stockist  of                       stocks  of  the products supplied  to  him  in                       pursuance of this Agreement.  The  Redistribu-                       tion  Stockist is prohibited from charging  in                       excess of the maximum resale prices stipulated                       by  the Company but he may at  his  discretion                       charge  prices  lower than  the  said  maximum                       resale prices".                             "(2).  The  practices  of  resale  price                       maintenance  and  full line forcing  to  which                       original  clause 5 of the  agreement  related,                       shall be discontinued and shall not be repeat-                       ed.                             (3) Clause 9 of the  Agreement  (Exhibit                       F) shall be void.                             (4)  The practice of area allocation  to                       which  clause 9 of the Agreement  (Exhibit  F)                       related,  shall be discontinued and shall  not                       be repeated.                       460                               (5)  In all future price circulars  or                       lists  to  be issued by  the  Respondents,  it                       shall be clearly stated that the prices there-                       in  mentioned  are  maximum  prices  and  that                       prices lower than these prices may be charged.                               (6)  This order shall come into  force                       with effect from 1st July, 1976.  On or before                       the said date, the Respondents shall  intimate                       all Redistribution Stockists of the  modifica-                       tions  in Clauses 5 of the Agreement  (Exhibit                       F)  and the voidity of clause 9 of the  Agree-                       ment (Exhibit F)".              There  was  some  argument before us  on  the  question         whether proceedings before the Commission were  maintainable         at the instance of a "complainant" who had reasons to nurse.         a grievance. against the Company and whose motives could  be         questioned.   It was pointed out that the agreement  of  the         company with the informant had been terminated.  The version         of  the  informant was that this had been done  because  his         firm  had  sold Vanaspati at the rate of Rs. 127/-  per  tin

7

http://JUDIS.NIC.IN SUPREME COURT OF INDIA Page 7 of 16  

       which was below the price of Rs. 129.05 per tin fixed by the         Company.  The informant stockist said that the price had  to         be  reduced  by him to remove public discontent.   We  think         that  the motives of the informant are quite  irrelevant  in         such a case.  All that the Commission, and, on appeal,  this         Court has to examine is whether what would undoubtedly be  a         "practice"  by the appellant company, of introducing the two         clauses complained of, in its agreements with its stockists,         amounted to a restrictive trade practice.             The  distinction  sought to be made .,on behalf  of  the         appellant,  between  a practice and clauses  in  a  contract         which give a company the power to regulate trade in a manner         which  may constitute a restriction, appears to be  inconse-         quential  here.   We do not think that we  can  isolate  the         terms of a contract from the actual practice of the company.         It is not the case of the company  anywhere that the clauses         in  its  agreement with its stockists are to be  treated  as         deadletter.   Its  case is that they do not operate  as  re-         strictions.   The  introduction of such clauses in  so  many         agreements  meant  to regulate relations, either  between  a         principal  and an agent or the seller and the  stockist  who         acquires complete proprietary rights in the  stock of  goods         purchased, is itself a trade practice.  The simple  question         before  us is:  Can powers conferred upon the company  under         such  clauses  be exercised in such a way as  to  constitute         restrictive trade practices?             It  is true that the practice of  imposing  restrictions         under  such clauses is one thing and the practice of  intro-         ducing  such clauses is quite another thing.  Both may  con-         stitute  separate practices. Nevertheless, the  introduction         of such  clauses into an agreement between the  manufacturer         and  the  seller who purchases and stocks his  goods  is  in         itself something practised.   It is immaterial that the  use         of  powers under such clauses may constitute another set  of         practices  which depend upon the existence of ’such  clauses         as  sources  or  springs. Inasmuch as  the  introduction  of         clauses in such an agreement is a practice, taken by itself,         the  question whether such a practice amounts to a  restric-         tive trade practice or not could only be decided by  consid-         ering         461         whether  the  clauses could be so used as  to  unjustifiably         restrict  trade? It would be specious reasoning, in  such  a         case, to separate the clauses in the agreement from.  action         under  the agreement and then to urge that, as  evidence  of         action  under  the  clauses is meagre or  even  absent,  the         clauses  are innocuous and should not be modified or  struck         down  because  we are only concerned with what  is  actually         being  practised  under them or with the use that  is  being         made  of  such clauses and not with what is  permissible  or         possible  under  the clauses of the agreement  of  the  kind         before us.  This argument seems to us to overlook the  defi-         nition of "restrictive trade practice" contained in  section         2(0) of the Act which lays down:                          "(0)  "restrictive trade practice" means  a                       trade  practice  which has, or may  have,  the                       effect of preventing distorting or restricting                       competition in any manner  and in particular                           (i)  which tends to obstruct the  flow  of                       capital  or resources into the stream of  pro-                       duction, or                           (ii) which tends to bring about  manipula-                       tion  of prices, or conditions of delivery  or                       to  affect the flow of supplies in the  market                       relating  to goods or services in such  manner

8

http://JUDIS.NIC.IN SUPREME COURT OF INDIA Page 8 of 16  

                     as  to  impose on the   consumers  unjustified                       costs or restrictions."          0             It  is clear from a bare perusal of the  above-mentioned         definition  that  it is not only the actual  practice  of  a         restriction under a clause which is struck by the provisions         of the Act, but also a "trade practice" which "may have" the         effect of restrictions falling within the mischief" provided         for.   In other words, if the introduction of the clause  in         itself  is  a trade practice and could be used  to  prevent,         distort  or restrict competition "in any manner" it  may  be         struck down. A trade practice is defined by section 2(u)  of         the Act as follows :-                                "(u)   "trade  practice"  means   any                       practice  relating to the carrying on  of  any                       trade, and includes-                            (i)  anything  done by any  person  which                       controls  or affects the price charged by,  or                       the  method of trading of, any trader  or  any                       class of traders.                           (ii)  a single or isolated action  of  any                       person in relation to any trade".             This  definition  is wide enough to include  any  "trade         practice"  if  it  is in relation to the carrying  on  of  a         trade.   It  cannot be argued that the introduction  of  the         clauses  complained  of does not amount to an  action  which         relates  to  the carrying on of a trade.  If the  result  of         that  action  or what could reasonably flow from  it  is  to         restrict trade in the manner indicated, it will,  undoubted-         ly, be struck by the provisions of the Act.              Reliance  was sought to. be placed by  learned  counsel         for the appellant company on a recent decision of this Court         in  Tata Engineering & Locomotive Co. Ltd. v. The  Registrar         of the Restrictive         3--502 SCI/77         462         Trade Agreements, New Delhi(1)  (hereinafter  referred to as         the "Telco" case) where it was held:                             "The  definition  of  restrictive  trade                       practice  iS an exhaustive and not, an  inclu-                       sive one.  The decision whether trade practice                       is restrictive or not has to be arrived at  by                       applying  the  rule of reason and not  on  the                       doctrine  that any restriction as to  area  or                       price  will  per  se be  a  restrictive  trade                       practice.  Every trade agreement restrains  or                       binds persons or places or prices.  The  ques-                       tion  is  whether  the restraint  is  such  as                       regulates and thereby promotes competition  or                       whether  it  is such as may suppress  or  even                       destroy  competition. To determine this  ques-                       tion  three  matters  are  to  be  considered.                       First, what facts are peculiar to the business                       to  which the restraint is  applied.   Second,                       what  was the condition before and  after  the                       restraint  was  imposed.  Third, what  is  the                       nature of the restraint and what is its actual                       or probable effect".            It  was  also held there:  "The question  of  competition         cannot  be considered in vacuo or in a  doctrinaire  spirit.         The concept of competition is to be understood in a  commer-         cial  sense.  Territorial restriction will promote  competi-         tion  whereas the removal of territorial  restriction  would         reduce competition.  As a result of territorial  restriction         there  is in each part of India open competition  among  the

9

http://JUDIS.NIC.IN SUPREME COURT OF INDIA Page 9 of 16  

       four  manufacturers.   If  the  territorial  restriction  is         removed  there  will be pockets without any  competition  in         certain parts of India.  If the dealer in Kashmir is allowed         to sell anywhere in India wealthy cities like Delhi, Bombay,         Calcutta  will buy up trucks allocated for Kashmir  and  the         buyer  in Kashmir will not be able to get the  trucks.   The         other  three  manufacturers whose trucks are  not  in  equal         demand  will have Kashmir as an open field to  them  without         competition  by  Telco. Therefore, competition will  be  re-         duced in Kashmir by the successful competition being put out         of the field".             It  is  evident that in the Telco case  this  Court  was         considering  the  territorial restrictions placed  upon  the         stockists  of  Telco in the Light of the special  facts  and         circumstances  of that particular case.  Each type of  busi-         ness  has, undoubtedly, its peculiarities, its own  mode  of         operation,  the special features relating to the market  for         it, and the requirements of distribution of particular goods         which  may  be the subject matter of an agreement so  as  to         secure  a just and equitable distribution consistently  with         maintenance of freedom of competition so that prices are not         artificially  pushed  up.  In the Telco  case,  the  subject         matter  of  the agreement was sale of trucks of  a  type  in         which  the  Telco had a monopoly inasmuch as no  other  firm         produced  trucks  which  were of such  special  quality  and         specifications.   Hence,  there was great demand  for  these         trucks,  which were in short supply. Again, for the  mainte-         nance  and running of those especially designed  trucks  the         manufacturer  had to provide especially trained and  skilled         personnel  and special equipment and tools so as  to  enable         stockists to service and repair trucks distributed.   Unless         the  manufacturers  were able to  impose  restrictions  upon         sales outside the areas in which they had         (1) [1977] 2 S.C.R. 685.         463         established  their  stockist-cum-servicing  suppliers,  they         could not at all render the kind of service they were giving         in  addition  to  selling. In other words, it  was  a  mixed         practice for purchase of trucks and provision of specialised         service  to  the consumers, through the  stockists.  On  the         peculiar facts and circumstances of that case, it was  found         that  the  agreements did not, on the whole, result  in  re-         stricting trade or curtailing competition.             The facts of the case before us are entirely  different.         We are concerned here with a manufacturer of mixed  consumer         goods  of different varieties.  The appellant  company  pro-         duces   dehydrogenated  oil (known in the market as  "Vanas-         pati"), toilet preparations of various kinds such as  soaps,         shaving  creams,   toothpastes, and  baby milk  powder,  and         animal feeds.  The soaps manufactured by it are  undoubtedly         the main type of goods supplied.  But, it manufactures other         type  of goods too.  It can, therefore, compel stockists  to         by them, whether stockists want these other goods or not, if         the terms of the agreement are to be held to be binding  and         enforceable.   The  manufacturer is under no  obligation  to         render  any service in relation to maintenance of the  goods         supplied.   The  whole trade is completely  unlike  that  of         manufacture  and sale of motor trucks for which  the  stock-         ists,  selling to the actual consumers, had to,  as  already         pointed  out, also have the services of  the  manufacturer’s         trained personnel for the purposes of maintenance and repair         of the vehicles supplied.  It would mount to an  application         of the law in a thoroughly doctrinaire fashion if we were to         deduce  some  general principles, from  the  very  different         facts  of the Telco case and attempt to apply them to  those

10

http://JUDIS.NIC.IN SUPREME COURT OF INDIA Page 10 of 16  

       of the case now before us.  Thus, the contention advanced on         behalf  of the appellant, against a doctrinaire approach  in         such cases, really weighs against the appellant company.             In the Telco case, the agreement could not be understood         without  reference  to the actual facts to which  they  were         sought  to be applied. Those facts explained the  nature  of         the  special agreements for restriction or  distribution  of         areas.  In the case before us, the problem entirely  differ-         ent.   This  is  not a case in which certain  terms  of  the         agreement require to be explained by the facts to which they         were  meant to be applied.  It is a Clear case in which  the         meanings of the clauses are decisive.  If these clauses  are         capable  of  being  so used, on the  meanings  which  appear         unambiguously  from them, as to undoubtedly restrict  trade,         the intention to so use them to restrict trade could reason-         ably  be  inferred without any difficulty.   Otherwise,  why         have  them ?  No oral evidence could be led to deduce  their         meaning or to vary it in view of the provisions of  sections         91 and 92 of the Evidence Act. the principles of which were.         we  think.  rightly applied by the  Commission.   The  Telco         case,  on the other hand, was one in which  extraneous  evi-         dence  could  be  led under section 92.  proviso  (6)of  the         Evidence Act which may be set out here with Section 92:                             "92.   When   the  terms  of   any  such                       contract,   grant  or  other  disposition   of                       property  or any matter required by law to  be                       reduced  to the form of a document, have  been                       proved                       464                       according to the last section, no evidence  of                       any oral agreement or statement shah be admit-                       ted,  as between the parties to any  such  in-                       strument or their representatives-in-interest,                       for  the  purpose of  contradicting,  varying,                       adding to or subtracting from, its terms:                             Proviso  (6)--Any  fact  may  be  proved                       which  shows in what manner the language of  a                       document is related to existing fact".            The  principle embodied in s. 92(6) of the Evidence  Act,         which was applicable in Telco case (supra), is not, for  the         reasons  given above, applicable in the case now before  us.         Indeed,  no attempt has been made by reference to  any  case         law  apart from the Telco case ’(supra), which we have  dis-         tinguished  above,  to show that extraneous  evidence  could         have been led herein order to apply s. 92 proviso (6) of the         Evidence  Act.   In the Telco case this  provision  was  not         directly referred to, but, we think, that it could have been         applied  there.  Thus, we think that the  basic  difficulty,         placed  before us by learned counsel for the  appellant,  in         the way of examining the plain meaning and effect of clauses         5  and 9 of the Distribution Stockists agreement,  does  not         exist at all in the case now under consideration.  We  must,         therefore, proceed to examine the meanings of these  clauses         from the point of view of what could be done by the  Company         under them. If what may be done under these clauses could be         a restrictive practice as defined by the Act, it was  enough         to  vitiate  them.  A clause having been  introduced  in  an         agreement  entered into, as a part of the  settled  practice         of the company, could be struck by the provisions of s. 2(0)         of the Act, set out above, quite apart from what is actually         done  under it. We do not think that any other  question  is         really relevant or need be considered by us at all in such a         case.   It is not a case in which we could be taken  through         the oral evidence, as has been attempted to be done, because         that  is shut out by an application of provisions of ss.  91

11

http://JUDIS.NIC.IN SUPREME COURT OF INDIA Page 11 of 16  

       and 92 of the Evidence Act if all we need do is to interpret         the agreement.  We are unable to see why these provisions do         not apply here.             Not  much argument appears to us to be needed to  demon-         strate  that the last sentence in paragraph 5 of  the  above         mentioned  clause places the redistribution stockist at  the         mercy  of the company which can dictate to him what  amounts         of  various commodities he "shall purchase and  accept  from         the  company"  in the form of a total lot supplied  to  him.         The  company need only send to the redistribution  stockists         what it "shah at its  discretion send to the  Redistribution         Stockists for fulfilling its  obligations under this  Agree-         ment".  The meaning and effect are obvious here.  The intro-         duction of the word "shall" does not bind down the  exercise         of  the discretion by reference to any requirements  of  the         consumers  in  a  particular area which  the  stockists  may         convey  to  the  company. Hence, if the  stockists  want  to         remain  on the list of the redistribution stockists  of  the         company.  the stockist is bound to accept and carry out  the         decision  of  the company. Even if. in view  of  some  other         practice adopted by the company-         465         a  power given in such wide terms was not meant to be  exer-         cised unreasonably, its presence in the agreement would be a         needless surplusage which could, whenever the company wanted         it,  be  used to impede freedom of  competition  and  trade.         This result was enough to make it quite objectionable.   We,         therefore,  think  that the Commission was  quite  right  in         reframing clause 5 in the way it did.  We are unable to find         any flaw in the detailed reasons given by the Commission for         doing that.            The Commission rightly points out that, among  agreements         the  registration  of which is compulsory according  to  the         provisions  of  Chapter  V  of the  Act  is,  under  section         33(1)(b)  is "any agreement requiring a purchaser of  goods,         as  a  condition of such purchase, to  purchase  some  other         goods".   The  last part of clause 5, as we  have  observed,         clearly  makes  it necessary ,for the stockist  to  purchase         such  goods and in such combination as the company  may  de-         cide.  Hence, it would be struck by section 33(1)(b) of  the         Act.   It has not been shown to have been  registered  under         the Act.             It  is also submitted on behalf of the  respondent  that         clause  5 of the agreement infringes s. 33(1)(f) of the  Act         which requires registration of .                             "any  agreement to sell goods on  condi-                       tion  that the prices to be charged on  resale                       by the purchaser shall be the prices stipulat-                       ed  by the seller unless it is clearly  stated                       that  prices  lower than those prices  may  be                       charged".          0             The Commission held that clause 5 of the agreement meant         provision  for "prices stipulated" and that it had  been  so         treated by the company in its circulars stating that  prices         lower  than  the "maximum resale price  stipulated"  by  the         company  may be charged.  If that was  clear, there  was  no         reason  why the company should have attempted to clarify  by         means  of its circulars what, according to it, the  stockist         is  free to do under the agreement. Even if the practice  of         the company by issuing circulars is established, it does not         justify  the  retention of clause 5 in a form which  can  be         used  to  compel stockists to act on the  company’s  behests         whether reasonable or not.  On the other hand, it  justifies         its  clarification  by  an alteration of it  in  the  manner

12

http://JUDIS.NIC.IN SUPREME COURT OF INDIA Page 12 of 16  

       directed by the Commission so as to make the clause covering         price regulation also very clear.  The order of the  Commis-         sion  modifying  clause 5 only makes  the  position  crystal         clear.   Inasmuch as clause 5, even before deletion  of  the         last  sentence of it by the Commission, expressly gives  the         stockist the discretion to sell at lower than maximum resale         prices  stipulated,  the  agreement was  not  struck  by  s.         33(1)(b) of the Act. But, the deletion of the last  sentence         was  essential to prevent possible misuse of  the  company’s         powers,  by  resort  to it, so as to  even  regulate  prices         contrary to express provisions found earlier in the clause.             Turning now to clause 9 of the agreement, we think  that         the  Commission  was right in rejecting  the  argument  that         evidence  led on behalf of the company was enough to  estab-         lish that clause 9 fell within one         466         of  the  "gateways" provided by section 38 of  the  Act.   A         power  to impose restrictions falling under  this  provision         had  to  be justified by the company by actual  proof  of  a         public interest which could not be better served without it.         The submission that section 38 could be applied here amounts         at least to a concession that a clause conferring such  wide         power upon the manufacturer may be so used as to amount to a         restrictive practice.  It is the practice of putting in such         a clause which has to be justified.              The  power given to the company under clause 9 is  very         wide. The manufacturer can compel the redistribution  stock-         ists  to make available to the company any stocks  purchased         by  the stockist.  It also compels the stockist to take  the         permission  of the company for conveying,  transporting,  or         despatching parts of stocks of the products received by  him         outside  a  specified town except when he  is  so  expressly         directed  in writing by the company.  It  directly  prevents         him from doing so without the company’s permission.  If  the         stockist violates this condition the whole agreement can  be         revoked by the company so that the stockist loses his  right         to carry on business under the agreement.  If what had to be         justified  is not how this power is actually used,  but  the         practice  of  conferring  such powers upon  the  company  by         placing  the stockist at the mercy of the company, the  evi-         dence  of facts showing how the power is exercised could  be         relevant  only  very  indirectly. However, if  it  could  be         shown that some facts did exist which make it imperative  to         confer  such a power on the company for the benefit of’  the         public,  that  may be relevant to  establish the   existence         of a "gateway" under s. 38.  But, it could certainly not  be         used  to determine the meaning of a clause for which  it  is         not  necessary here to go beyond the language of the  clause         involved.   We are primarily concerned in this case,  as  we         have  repeatedly emphasized, with the clear meanings of  the         two clauses.             As  the Commission pointed out, it is immaterial that  a         purchaser from outside may be able to get round clause 9  by         purchasing  across  the counter from the stockist  inside  a         town.  The clause itself, however, gives to the  company  an         unreasonably  wide power of deciding what is  actually  fair         and  equitable distribution.  The  Commission  very  rightly         points out that this is more properly a part of the duty  of         governmental  authorities   which  may  be  entrusted   with         powers  of rationing such consumers’ goods if this is  found         to  be  necessary in public interest.  However,  before  any         question of reasonableness of a power to ration any goods is         entrusted  by  any method to any person or  authority  those         goods must be shown to be scarce or in Short supply.    That         was  the  position in the  Telco  case  (supra).    Evidence

13

http://JUDIS.NIC.IN SUPREME COURT OF INDIA Page 13 of 16  

       establishing such a need has not been shown to exist.   And,         in  any case, it has to be a very exceptional set  of  facts         indeed  which could justify lodging of such a power  in  the         manufacturer.  The Commission has dealt with a good deal  of         evidence to justify its conclusion that the need to  justify         the  lodging  of such a power in the company has   not  been         established.  We see no reason to disturb it.             Under the provisions of section 55 of the Act, an appeal         lies  to this Court only on one of the grounds mentioned  in         section 100 of the         467         Code of Civil Procedure.  It is, therefore, necessary in all         such  cases for counsel to clearly formulate and direct  our         attention to only questions of law which arise so that these         may be decided.  It is not permissible to go over the  whole         range of evidence led as was attempted before us.             Learned  counsel for the appellant when asked by  us  to         formulate  the  questions of law which arise  mentioned  the         following questions:             Firstly,  whether the Commission was right  in  applying         what  he described as the "per se" rule as opposed  to  "the         rule  of  reason". It was submitted that  the  correct  rule         which  should have been applied is stated in Board of  Trade         of  the  City  of Chicago v. United States  of  America,  as         follows (at p. 237):                             "Every agreement concerning trade, every                       regulation  of  trade, restrains. To  bind  to                       restrain,  is of their very essence. The  true                       test  of  legality is  whether  the  restraint                       imposed  is such as merely regulates and  per-                       haps thereby promotes competition, or  whether                       it  is  such as may suppress or  even  destroy                       competition.  To  determine that  question the                       Court  must  ordinarily   consider  the  facts                       peculiar  to  the business to  which  the  re-                       straint  is applied; its condition before  and                       after the restraint was imposed; the nature of                       the  restraint,  and  its  effect,  actual  or                       probable.   The history of the restraint,  the                       evil believed to exist, the reason for  adopt-                       ing the particular remedy, the purpose or  end                       sought to be attained, are all relevant facts.                       This is not because a good intention will save                       an otherwise objectionable regulation, or  the                       reverse;  but because knowledge of intent  may                       help  the  court  to interpret  facts  and  to                       predict consequences".         We  find no objection whatsoever in adopting the rule  indi-         cated  above in cases to which it applies.  That was a  case         in which a rule adopted by the Board of Trade of the City of         Chicago  (supra) prohibiting offers to purchase  during  the         period between the close of the call and the opening of  the         session  on the next business day for sales of wheat,  corn,         oats,  or rye at a price other than at the closing bid,  was         challenged.   Hence,  questions relating to effects  of  the         rule  arose  so as to determine  its  reasonableness.   Such         questions could not be determined without examining evidence         of  facts to which the rule was meant to apply and  findings         as  to  how it operated.  The issue was  whether  the  rule,         having  regard to the facts to which it was to  be  applied,         offended against the Anti-trust laws.  The Government’s case         was thus stated by Mr. Justice Brandeis (at p. 237) :--                             "The Government proved the existence  of                       the rule and described its application and the                       change in business practice involved.  It made

14

http://JUDIS.NIC.IN SUPREME COURT OF INDIA Page 14 of 16  

                     no attempt to show that the rule was  designed                       to  or that it had the effect of limiting  the                       amount of                       (1) 62 Law. Ed. p. 231.                       468                          grain  shipped to Chicago; or of  retarding                       or  accelerating  shipment; or of  raising  or                       depressing   prices;  or   of   discriminating                       against  any  part of the public; or  that  it                       resulted in hardship to anyone.  The case  was                       rested  upon the bald proposition that a  rule                       or agreement by which men occupying  positions                       of  strength  in  any branch  of  trade  fixed                       prices  at  which they    could  buy  or  sell                       during  an important part of the business  day                       is  an  illegal restraint of trade  under  the                       Anti-trust Law.  But the legality of an agree-                       ment or regulation cannot be determined by  so                       simple a test as whether it restrains competi-                       tion".          0            Apparently,  Dr. Singhvi means, by his plea  against  the         use  of  a "per se rule", nothing more than  an  assumption,         that a restriction is illegal in itself, should not be  made         without  examining  its  impact upon  the  particular  trade         involved.   As contrasted with any such assumption what  the         learned counsel describes as "the rule of reason" was stated         in  the  earlier passage quoted above giving the  nature  of         facts  to  be considered so aS to determine the  context  in         which  the restraint was imposed.  This Court  accepted  the         correctness, in the Telco case (supra), of the approach that         no  bald or simple test, divorced from the context  or  sur-         rounding  circumstances,  should be adopted in  judging  the         legality of a restraint upon trade.  Such a view, applicable         to  actual  restrictions imposed, has really nothing  to  do         with the rules relating to interpretation of documents which         are used in finding out the effect and intent of words  used         in a document.  It is after a difficulty of  interpretation,         if  any, is resolved and a rule or a clause in an  agreement         is  found to have either a clear meaning or to be  ambiguous         that its effect can be considered.  No doubt that effect has         to be examined to determine how a restraint actually imposed         affects trade. It is one thing to say that the impact of the         restraint imposed on trade should be considered with  refer-         ence to the nature of the trade or business to be regulated.         It is quite another to say that the effect cannot be gauged,         sometimes,  even by a bare examination of the meaning  of  a         clause  giving power to impose restraints apart  from  other         evidence of what its actual effects are or may be.  In  some         cases,  the  effect itself is given primarily by  the  clear         meaning of the language used in the clause which is  alleged         to infringe the law  We do not think that any "per se rule",         if  we  may use this somewhat quaint expression  is  adopted         whenever a Court determines the meaning  and effects of  the         words  of a rule or a clause in an agreement.  All that  the         Court does in such a case is simply to interpret the clause,         the effect of which may become obvious on a bare  determina-         tion of the meaning or may be seen from other evidence  too.         Where  that effect is not obvious, as we have already  indi-         cated, evidence may be led to show how the language used  is         actually  applied  to  the facts to which it  was  meant  to         apply.  That is also a recognised rule of interpretation. It         is the function Of Courts to indicate and explain the  vary-         ing  facts  and circumstances to which  different  rules  of         interpretation  may apply. Where meaning and intent of  lan-

15

http://JUDIS.NIC.IN SUPREME COURT OF INDIA Page 15 of 16  

       guage used is given by the words used nothing more is  need-         ed.         469             Furthermore,  the  Commission  held  that,  taking  into         account the nature of goods or the business to be  regulated         by  the agreement under consideration, the clauses, as  they         stood,  were  not permissible.  It had applied the  rule  of         reason in arriving at the conclusion that, upon the facts of         a business in commonly used consumer goods of several varie-         ties,  Which are not shown to be scarce, clauses under  con-         sideration having the obvious meaning and effect which their         language carried with them, are unreasonable and illegal. We         are  unable to see how any law laid down in  American  deci-         sions,  dealing with Anti-trust laws, or in  English  cases,         dealing  with  agreements in restraint of  trade,  lay  down         rules  of reason at variance with the ones we  are  applying         here. The rules of reason applicable to a case like the  one         before  us  may be simply stated as follows:   Firstly,  the         meaning  of the impugned clause or clauses in  an  agreement         said to offend the law must be determined according to  law;         secondly, the possible effects of such a clause upon  compe-         tition  in the trade to be regulated must be determined.  We         think  that the Commission had rightly applied  these  rules         and  found  the clauses to be capable of misuse.   We  think         that this was enough to vitiate the impugned clauses.             We  would like to make it clear that we are really  con-         cerned  only with the law as we find it in our  own  statute         and can only examine evidence in the light of our own law of         evidence.  We think that the confusion which may be  created         by using terms--such as "per se" rule---which could  perhaps         be  more  usefully applied to indicate doctrines or  to  de-         scribe  practices  developed under very  different  sets  of         circumstances  in other countries with statutory  provisions         couched  in  language  which differs from  that  before  us,         should be avoided so far as possible.             Secondly,  it was submitted that we should look at  evi-         dence  of what takes place in the trade under  consideration         rather than clauses 5 and 9 of the agreement we have consid-         ered.   We have already indicated the correct  procedure  in         ’such  cases as the one before us. Indeed, we think  that  a         consideration of extraneous evidence is not required at  all         when  the  practice  complained of is  the  introduction  of         clauses  conferring wide powers which may be used to  impose         restrictions  contrary  to  the Act.  In such  a  case,  the         introduction  of clauses constitutes the  restrictive  prac-         tice.  Hence, their interpretation is all that we are really         concerned with here in accordance with our law.  Evidence of         what  is actually practised could only be relevant 1or  pur-         poses  other  than a determination of the  meaning  and  the         effect  which  follows  logically or  reasonably  from  such         determination.             Thirdly,  it was submitted that, in holding clause 9  to         be  invalid, the purpose of "equitable distribution",  which         imposes a limit on the powers of the company, was overlooked         by the Commission.  For the reasons already given, we do not         think that this supposed limitation reasonably restricts the         company’s power to decide what to distribute. The company is         left entirely to itself to decide what is "equitable distri-         bution".  An interpretation of a document, according to well         established rules, cannot be dispensed with by labelling  it         as an application of a "per se" doctrine.  We think that the         clause, as it stands,         470         confers too wide a power and has to be struck down wholly as         unreasonable on that ground.

16

http://JUDIS.NIC.IN SUPREME COURT OF INDIA Page 16 of 16  

           Fourthly,  our attention was sought to be drawn  to  the         absence  of  evidence of distortion of competition  and  the         presence of evidence that competition prevails in the market         despite  these  clauses.   We have already  held  such  oral         evidence  to to really unnecessary for judging the  possible         effects  of the clauses.  The probability of the  effect  is         only part of the rule of reason to be applied where extrane-         ous evidence is admissible. In the instant case we are only,         as already indicated above, concerned with a reasonable  and         natural  interpretation of the clauses of the agreement  and         their reasonably possible effects.             Fifthly, it was submitted that there was clear  evidence         of  public benefit from an equitable distribution in  actual         practice so that the requirements of a "gateway" under s. 38         were satisfied.  We cannot assume public benefit from a mere         declaration of intention to exercise a power so as to  bene-         fit  the  public.   We are not satisfied,  on  the  evidence         actually  adduced and placed before us, that this power  was         necessary so as to benefit the public.             Furtherfore,   we  cannot  reassess  evidence.    Actual         benefit  to the public is a question of fact on which  find-         ings  cannot  be reopened unless some error of  law  is  re-         vealed.  No error of law in assessing evidence is disclosed.         This is an additional reason for not disturbing the findings         of fact recorded by the Commission.             Sixthly,  it  was  submitted  that  the  Commission  had         ignored  the last sentence of clause 9 in  interpreting  it.         We  have,  however, considered it and find  that,  far  from         making  clause  9 more acceptable and reasonable,  the  last         part  of  it makes it more  objectionable  and  unreasonable         inasmuch as it enhances the powers of the Company.             Learned  counsel for the appellant company  has  pointed         out that the order of the Commission was to come into  force         from 1 July 1976,’ so that the appellant company had  nearly         four  months to rewrite the agreements which are  over  four         thousands in number.  He prays for extension of time for six         months from today for executing fresh agreements. It is  not         really  necessary for us to fix any particular  time  within         which the company will print or get new agreements  executed         on freshly printed forms in accordance with law.  That is  a         matter  for parties themselves to each agreement  to  decide         and  work  out.’  All that we need make clear  is  that  all         agreements  which are operative and binding between  parties         will  be so interpreted now as if clause 9 was not there  at         all and clause 5 was there only in the ,modified form  which         omits  the  last  sentence from clause 5  as  it  originally         stood.  However, if the company wants, to complete any  for-         malities  for bringing each individual agreement  into  line         with  the law as declared by this Court it may do .so;  and,         it  will  file, within six months from  today  an  affidavit         showing that it has done this.  The requirement to file         471         such  an affidavit showing compliance will ensure  that  the         company  has taken due steps to inform each stockist of  the         correct  legal position. The time given for doing this  wilt         not,  however, authorise it to act under those parts of  the         agreement which this Court has declared to be illegal.-             Subject  to  the observations made above we  uphold  the         Commissions order and dismiss this appeal with costs.         P.B.R.                                Appeal dismissed.         472